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One & Only, Minor Hotels, Frasers Hospitality & 315 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like The Hotels Network for its intuitive platform that enhances direct booking strategies, reducing reliance on OTAs and increasing revenue via real-time personalization and price comparison tools. Users appreciate the robust analytics and A/B testing for crafting better campaigns. However, certain areas like customization and integration with third-party systems need refinement. Overall, the tool optimizes guest interactions and boosts conversions, aligning with revenue growth goals.
One & Only, Minor Hotels, Frasers Hospitality & 315 others
What Types of Hotels The Hotels Network is Popular For
Size
2 |
X-Small (1-9 room)
12 |
Small (10-24 room)
72 |
Mid-Sized (25-74 room)
132 |
Large (75-199 room)
125 |
X-Large (200+ room)
Country
34 |
Mexico
24 |
Sweden
23 |
United States of America
20 |
France
20 |
United Kingdom
19 |
Spain
14 |
Germany
13 |
Turkey
11 |
Thailand
10 |
Austria
10 |
Switzerland
10 |
Greece
10 |
United Arab Emirates
9 |
Portugal
7 |
Singapore
7 |
Canada
6 |
Ireland
6 |
Colombia
6 |
Malaysia
5 |
Norway
4 |
Denmark
3 |
Morocco
3 |
South Africa
3 |
Australia
3 |
Maldives
2 |
Indonesia
2 |
Poland
2 |
Hungary
2 |
Vietnam
2 |
Sri Lanka
2 |
India
2 |
Netherlands
2 |
Philippines
2 |
Italy
2 |
Egypt
1 |
Ukraine
1 |
Barbados
1 |
Seychelles
1 |
Ghana
1 |
Mauritius
1 |
Andorra
1 |
Taiwan
1 |
Laos
1 |
Argentina
1 |
Tunisia
1 |
Qatar
1 |
Uruguay
1 |
Kenya
1 |
Costa Rica
1 |
Nepal
1 |
Peru
1 |
Romania
Type
170 |
Luxury Hotels
161 |
Boutiques
145 |
Resorts
117 |
City Center Hotels
108 |
Branded Hotels
101 |
Bed & Breakfast & Inns
92 |
Airport/Conference Hotels
61 |
Limited Service & Budget Hotels
26 |
Extended Stay & Serviced Apartments
22 |
Vacation Rentals & Villas
14 |
Hostels
7 |
Casinos
6 |
RV Parks & Campgrounds
3 |
Motels
Region
162 |
Europe
64 |
North America
40 |
Asia Pacific
26 |
Middle East
11 |
Africa
10 |
South America
3 |
Oceania
1 |
Central America
Category
311 |
Direct Booking Tools
167 |
Hotel Rate Parity
166 |
Business Intelligence
Didn’t find what you were looking for?
Searching 166 reviews
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (BenchDirect) is a sophisticated hotel benchmarking platform designed to empower hoteliers with unparalleled competitive data. By offering real-time, actionable insights, BenchDirect allows you to compare your hotel's performance against competitors and understand the key factors driving those results. This tool goes beyond surface metrics, helping you to decode the components of an effective direct booking strategy.
By seamlessly integrating with your existing systems, BenchDirect aids in optimizing direct bookings and conversion rates through its advanced personalization features and comprehensive analytics suite. It also allows for rate parity checking and conducting A/B tests, providing strategic insights to improve marketing efforts. This makes BenchDirect a valuable asset for hoteliers looking to enhance performance and streamline operations.
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 0
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy."
RV Parks & Campgrounds
100%
recommended by
2
RV Parks & Campgrounds
Motels
100%
recommended by
1
Motels
Casinos
70%
recommended by
1
Casinos
Achievements
Trending Product
This vendor's trending score is rising, The Hotels Network (BenchDirect) is the #4 most trending product in the Business Intelligence category (out of 70) and the #124 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
"THN offers the perfect tool to engage and connect more closely with future guests. Being
able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Hotels of Sweden AB
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting and personalisation: Bring back visitors who don’t convert, and personalise the website for those users that come back.
Controlling the price of your rooms is a vital part of growing your direct channel. Ensure you are offering visitors the best possible rates by identifying the price disparities your guests are finding online, both on OTAs and metasearch engines. Our tool monitors disparities down to the exact user search query so you can make better informed revenue management decisions. And if someone is undercutting your rate, we let you show users a price match offer.
BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be so that you can unravel the building blocks of an effective direct booking strategy.
4.8
(166 REVIEWS)
The Hotels Network Reviews
Hotelier Rating
Excellent
150
Very Good
12
Average
3
Poor
0
Terrible
1
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United States of America
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(13)
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(12)
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Turkey
(10)
Sweden
Sweden
(9)
Spain
Spain
(8)
Thailand
Thailand
(7)
Portugal
Portugal
(7)
Austria
Austria
(6)
Greece
Greece
(6)
Switzerland
Switzerland
(5)
Germany
Germany
(5)
France
France
(5)
Ireland
Ireland
(4)
Colombia
Colombia
(4)
United Arab Emirates
United Arab Emirates
(3)
Norway
Norway
(3)
Singapore
Singapore
(3)
Hungary
Hungary
(2)
Denmark
Denmark
(2)
Poland
Poland
(2)
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Italy
(2)
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(2)
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(2)
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(2)
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(2)
Canada
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(2)
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(1)
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Indonesia
(1)
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(1)
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(1)
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Maldives
(1)
Taiwan
Taiwan
(1)
Qatar
Qatar
(1)
Australia
Australia
(1)
Ukraine
Ukraine
(1)
Netherlands
Netherlands
(1)
Kenya
Kenya
(1)
Seychelles
Seychelles
(1)
Egypt
Egypt
(1)
Region
North America
North America
(28)
Europe
Europe
(81)
Asia Pacific
Asia Pacific
(21)
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Oceania
(1)
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Middle East
(15)
South America
South America
(4)
Africa
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(5)
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X-Small
(2)
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(7)
Mid-Sized
(27)
Large
(65)
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(65)
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United States of America
United States of America
(14)
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United Kingdom
(13)
Mexico
Mexico
(12)
Turkey
Turkey
(10)
Sweden
Sweden
(9)
Spain
Spain
(8)
Thailand
Thailand
(7)
Portugal
Portugal
(7)
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Austria
(6)
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Greece
(6)
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Switzerland
(5)
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Germany
(5)
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France
(5)
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Ireland
(4)
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Colombia
(4)
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(3)
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Norway
(3)
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(3)
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Hungary
(2)
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Denmark
(2)
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Poland
(2)
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Italy
(2)
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South Africa
(2)
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Malaysia
(2)
India
India
(2)
Philippines
Philippines
(2)
Canada
Canada
(2)
Tunisia
Tunisia
(1)
Indonesia
Indonesia
(1)
Vietnam
Vietnam
(1)
Sri Lanka
Sri Lanka
(1)
Maldives
Maldives
(1)
Taiwan
Taiwan
(1)
Qatar
Qatar
(1)
Australia
Australia
(1)
Ukraine
Ukraine
(1)
Netherlands
Netherlands
(1)
Kenya
Kenya
(1)
Seychelles
Seychelles
(1)
Egypt
Egypt
(1)
Region
North America
North America
(28)
Europe
Europe
(81)
Asia Pacific
Asia Pacific
(21)
Oceania
Oceania
(1)
Middle East
Middle East
(15)
South America
South America
(4)
Africa
Africa
(5)
By Product
Direct Booking Tools
Direct Booking Tools
(311)
Hotel Rate Parity
Hotel Rate Parity
(167)
Business Intelligence
Business Intelligence
(166)
Scanning global dataset to personalize your results
Looking for specific info?
Searching 166 reviews
10
Easy to use, max impressions, great partnership
Corporate Director Revenue and Marketing
from
200 to 499 room
Extended Stay & Serviced Apartment
in
Carlsbad
(United States of America)
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
What do you dislike or think could be improved?
We've had some issues with billing in the past, that have been resolved. Company is international, so invoices come in international formatting such as different date order, and commas instead of periods. Confusing for US accounting teams, but tolerable.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New features roll out regularly, keeping us ahead of the curve in a highly competitive industry. The free benchmarking tool from The Hotels Network is outstanding! It’s an invaluable resource for tracking performance against last year, segments, geo while staying informed about how your property stacks up against the competition. Simple yet insightful, it’s a good tool for decision-making. And let’s not forget the incredible account management team. They’re always available, quick to respond, and genuinely invested in our success. Working with them feels less like outsourcing and more like an extension of our own team. If you’re looking for a cutting edge tool with a supportive partner behind it, The Hotels Network is it!
What do you dislike or think could be improved?
One area for potential enhancement would be the ability to showcase multiple offers in a carousel format. This feature could further elevate user engagement by allowing guests to explore a variety of tailored promotion in a dynamic and appealing way. However, i am sure that they will come up with something even better than this with their AI journey. Watch this space!
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New...
United Kingdom
Director of Digital Marketing & Distribution, EMEA
THN system helps us to increase our direct bookings via their solutions and we are able to monitor our conversion.
What do you dislike or think could be improved?
I'm happy with the current status of the product but new AI integrations might help to improve their services in a better way which they are already started.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
THN system helps us to increase our direct bookings via their solutions and we are able to monitor our conversion.
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
What do you dislike or think could be improved?
The one thing I'd like to point out is the list when them catch the discrepancy, list they show in the Dashboard. Time to time, we check and we detect some errors.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
What do you dislike or think could be improved?
The Hotels Network is doing all the right things, and they should continue to innovate by adding more products which can drive revenue and more direct bookings.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported by the team at THN. We’ve recently demoed the new Chatbot and were very impressed with its capabilities. I have to say that one of the best things about THN Something which stands out from the competitors is the support given from the team to my hotel team. It’s one of the problems with tech that quite often you never use it to its maximum capabilities and the team at THN Make sure we do!
What do you dislike or think could be improved?
Not sure there’s much to be honest - when we’ve had issues with the tech it’s been resolved very quickly.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported...
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
Showing all answers to:
"What does this product or service do well?"
Jaime Rivera
Partner Manager
@
Mews
November 19, 2024,
Jaime Rivera
has seen a demo of
The Hotels Network
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
Paula Carreirão
Senior PR & Partner Marketing Specialist
@
Cloudbeds
October 21, 2024,
Paula Carreirão
heard from clients about
The Hotels Network
The Hotels Network products help hotels optimize their direct booking strategies. The THN's innovative solutions enable hotels to offer seamless, personalized guest experiences and boost conversion rates.
DeNea Hynes
Digital Marketing Manager
@
Premiere Advisory Group
October 7, 2024,
DeNea Hynes
regularly uses
The Hotels Network
The Hotels Network is great in terms of the message customization available to attract different audience cohorts and looking at different demand "lenses" such as views into search demand, booking demand, and conversions from an analytics perspective.
Kajsa Johansson
Global Partner Manager
@
Atomize
September 23, 2024,
Kajsa Johansson
has seen a demo of
The Hotels Network
The Hotels Network is very effective at increasing direct bookings for hotels by offering a suite of personalized tools. One of its core strengths lies in its ability to tailor user experiences with dynamic content such as real-time price comparisons, personalized offers, and pop-up messages that encourage conversions.
John Lingos-Webb
VP, Global Partnerships & Alliances
@
Duetto
September 17, 2024,
John Lingos-Webb
has seen a demo of
The Hotels Network
This product does an amazing job of getting to the bottom of personalization data so that you can better target the customers you want. They have built a great suite of tools that are complementary to the needs of their clients. They also have an amazing and knowledgeable team.
Yang Li
Business Development Manager
@
Lighthouse
December 12, 2023,
Yang Li
has seen a demo of
The Hotels Network
Nowadays direct booking and ADR are hot topics for the hotel industry. the products the Hotels Network provides allows the hotel to increase both while personalising the website experience to boost direct bookings.
Olga Tolle-Rodrigues
Director, Global Alliances
@
IDeaS Revenue Solutions
December 12, 2023,
Olga Tolle-Rodrigues
heard from clients about
The Hotels Network
Travelers expect simple yet personalized shopping experiences, and hotel brands should be able to provide them, no matter their size or resources. The Hotels Network's mission is to improve that booking experience and strengthen the relationship between hotel brands and their guests.
November 22, 2023,
Damien Cazabonne
has seen a demo of
The Hotels Network
Being a strong global player, the quality and reliability of their solution is not to demonstrate anymore. Driving more traffic to your website before to engage with the guest to have a direct conversion is a main focus for The Hotels Network.
Rosa Lopez
Director of Partnerships
@
SiteMinder
October 20, 2023,
Rosa Lopez
has seen a demo of
The Hotels Network
The Hotels Network is a versatile tool for hotels to enhance their website's performance, increase direct bookings, and gain insights into guest behavior. Its personalization and CRO features stand out as key strengths.
Peter Cooke
Sales Manager
@
Net Affinity
December 13, 2022,
Peter Cooke
heard from clients about
The Hotels Network
THN system offers a very easy integration of their tools within the booking engine. Their price comparison and personalization tool provide a significant uplift in website conversion. They can assist in securing additional short lead bookings to assist occupancy growth
David Byrne
Sales Director
@
AskSuite
November 17, 2022,
David Byrne
heard from clients about
The Hotels Network
The Hotels Network provide an excellent range of products to help drive Direct conversion. Due to their market share they clearly support their existing clients to a very high standard. Their team are always very professional
Don Cronin
Director of Product
@
Bookassist
November 14, 2022,
Don Cronin
heard from clients about
The Hotels Network
Benchdirect does a number of things very well: Track and analyze your hotel performances. Boost your results. Understand your clients. Personalize your Compset. User profile and behavior. Bookings and pickup.
Werner Meyer
VP Partnerships
@
Busy Rooms
November 14, 2022,
Werner Meyer
heard from clients about
The Hotels Network
The product enables hoteliers to target the right customer with the right message and offering at point of sale. This all happens in an easy way of set up and maintenance while always being up to date on the progress and what offerings work best. Given the product range you can be sure to attract a customer to his / her needs.
Catt McLeod
Director of Strategic Partnerships
@
HotelREZ Hotels & Resorts
November 14, 2022,
Catt McLeod
heard from clients about
The Hotels Network
BenchDirect is free, easy to set up and very useful for helping our hotel members compare their direct channel. All the products are very well supported by the THN team and they provide great support to us too as partners. The Parity tool does not slow down the booking engine process.
Alexander Galarraga
Lead Strategist
@
Booking Success
November 14, 2022,
Alexander Galarraga
regularly uses
The Hotels Network
We love how The Hotels Network helps hotels show better personalized messages which help drive direct bookings. For example, a guest wants to book during a very busy period and the hotel wants to drive bookings for another period, we are able to show a message that drives more bookings during the slower period. This has proven very effective.
BenchDirect allows us to compare the hotel's performance to other hotels in the region which adds a lot of context to our strategy.
Parity management saves us a lot of time researching rates on different platforms and it looks at dates that are actually being searched for by guests.
David Ezquerro
Chief Revenue Officer
@
PUSHTech
November 11, 2022,
David Ezquerro
has tried
The Hotels Network
They really have a great tool to engage customer to book directly into the booking engine, plus it share a visibility of the user interactión through the official website, which helps the hotels to do the rigth strategy.
Whitney Mulaj
VP of Partner Success
@
The Guestbook
October 28, 2022,
Whitney Mulaj
heard from clients about
The Hotels Network
This team is really focused on driving direct bookings for hotel partners. In addition to meeting this important aspect for partners, this group is continuously looking for ways to introduce new and innovative products for the industry.
Joao Freitas
Director of Growth & Partnerships
@
Host Hotel Systems
October 11, 2022,
Joao Freitas
heard from clients about
The Hotels Network
The Hotels Network has an amazing set of tools that are built to personalize every guests’ booking journey. With this platform, hoteliers are able to increase conversions and ADR, while driving Return on Investment.
John Lingos-Webb
Global Partnerships & Alliances
@
Duetto
October 5, 2022,
John Lingos-Webb
heard from clients about
The Hotels Network
The Hotels Network has built an amazing suite of products that drive results for their hoteliers consistently. Their effective products combined with an exceptionally talented and engaged team make for a fantastic partner.
Gemma Lacey
Director of Digital Strategy
@
Wallop
September 13, 2022,
Gemma Lacey
regularly uses
The Hotels Network
The reporting on the impact of the product is clear, precise and honest.
There are good options for editing the design of the messages that appear.
The demand calendar is a highly useful feature to monitor the popularity, or lack of, certain dates and this can impact marketing, sales and revenue conversations.
James Bishop
VP, Ecosystem and Strategic Partnerships
@
SiteMinder
August 30, 2022,
James Bishop
has tried
The Hotels Network
The Hotels Network provide a great platform for converting direct business through a properties own website. Using multiple tools and insights to enable any hotel to optimise their direct booking experience.
Mark Oliver
VP, Business Development
@
GCommerce
August 25, 2022,
Mark Oliver
heard from clients about
The Hotels Network
THN provides the leading platform that helps hotels attract, engage and convert visitors throughout the online booking journey by using predictive personalization to offer each guest a unique user experience. They also offer the only real-time rate parity product on the market. A number of our customers have partnered with THN and have seen tremendous results. GCommerce uses their data to help us understand a number of things, which makes us smarter and helps drive more direct bookings.
Chris Jackson
Principal & Chief Evangelist
@
GCommerce Solutions
August 26, 2022,
Chris Jackson
regularly uses
The Hotels Network
Increases website conversion through a multitude of great tools and data to drive decisions. The Hotels Network team is great to work with. They are responsive to our hotel's needs and they provide great insight.
Question:
What differentiates this product or service from the competition?
Answer:
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
Showing all answers to:
"What differentiates this product or service from the competition?"
Jaime Rivera
Partner Manager
@
Mews
November 19, 2024,
Jaime Rivera
has seen a demo of
The Hotels Network
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
Paula Carreirão
Senior PR & Partner Marketing Specialist
@
Cloudbeds
October 21, 2024,
Paula Carreirão
heard from clients about
The Hotels Network
The Hotels Network provides a full-stack growth platform that includes data-driven personalization, AI tools, and predictive analytics. Together with Cloudbeds platform, hoteliers can access valuable insights into their performance and drive more direct bookings.
DeNea Hynes
Digital Marketing Manager
@
Premiere Advisory Group
October 7, 2024,
DeNea Hynes
regularly uses
The Hotels Network
The biggest differentiator of The Hotels Network compared to its competitors is the ability to create messaging that is as close to a hotel's branding as you can get. Other competitors have very basic branding capabilities.
Kajsa Johansson
Global Partner Manager
@
Atomize
September 23, 2024,
Kajsa Johansson
has seen a demo of
The Hotels Network
THN sets itself apart from competitors through its unique combination of machine learning, personalization, and conversion optimization tools. Unlike many other platforms that focus solely on bookings or analytics, THN offers an all-in-one solution that combines personalization, price comparison widgets, and real-time performance insights.
John Lingos-Webb
VP, Global Partnerships & Alliances
@
Duetto
September 17, 2024,
John Lingos-Webb
has seen a demo of
The Hotels Network
The Hotels Network has been able to continue their innovation even with developments of cookieless tracking. This allows them to continue to deliver valuable insights when others can not. The additions of BenchDirect also allow you to report and track your progress. Something other competitors do not do.
Yang Li
Business Development Manager
@
Lighthouse
December 12, 2023,
Yang Li
has seen a demo of
The Hotels Network
First of all I found the personalisation of website experience is really eye catching, secondly the Sales team of the Hotels Network are advisors to the hotels, they are professional and very customer oriented.
Olga Tolle-Rodrigues
Director, Global Alliances
@
IDeaS Revenue Solutions
December 12, 2023,
Olga Tolle-Rodrigues
heard from clients about
The Hotels Network
The Hotels Network are an innovative technology company who believes in the power of personalization. Based around the globe, They've brought together an awesome team with deep expertise in hospitality, product design and consumer marketing.
November 22, 2023,
Damien Cazabonne
has seen a demo of
The Hotels Network
The range of options they provide from the comparison of prices, tools to drive more traffic and their efficiency around the conversion rate from the website are part of the key elements for sure. Having a responsive and human team caring their customers is an indiscutable additional benefit to their products.
Rosa Lopez
Director of Partnerships
@
SiteMinder
October 20, 2023,
Rosa Lopez
has seen a demo of
The Hotels Network
The Hotels Network's specialized focus on the hotel industry, advanced personalization, and expertise in CRO set it apart from more generic website optimization tools. Its focus on data-driven insights, A/B testing, and seamless integration makes it an appealing choice for hotels looking to improve their online presence and drive direct bookings.
Peter Cooke
Sales Manager
@
Net Affinity
December 13, 2022,
Peter Cooke
heard from clients about
The Hotels Network
they have advanced targeting capabilities within the personalization platform, including predictive personalization using machine learning techniques. their algorithms work to drive that conversion and ensure customers do not drop out of the funnel
David Byrne
Sales Director
@
AskSuite
November 17, 2022,
David Byrne
heard from clients about
The Hotels Network
The Hotels Network are always very transparent when presenting their solutions to potential clients. In their markets specifically believe the hotels network are at the top of their game, making it an easy decision to choose them as a supplier.
Don Cronin
Director of Product
@
Bookassist
November 14, 2022,
Don Cronin
heard from clients about
The Hotels Network
There are a number of areas where it is differentiated from competitors including Compare all the key metrics of your hotel's direct channel in an interactive platform. Rates and disparities. Very useful features
Werner Meyer
VP Partnerships
@
Busy Rooms
November 14, 2022,
Werner Meyer
heard from clients about
The Hotels Network
With Bench Direct the hotelier gets additional and high value inside information free of charge. In combination with the business intelligence and procucts offered, it is a perfect solution to understand which offering to be made to which customer / clientel. A great combination!
Catt McLeod
Director of Strategic Partnerships
@
HotelREZ Hotels & Resorts
November 14, 2022,
Catt McLeod
heard from clients about
The Hotels Network
The parity tool does not slow down the booking engine. The biggest differentiator I think is the support which the team provide to us and our hotel members. BenchDirect being "free forever" is a big plus in driving engagement with the hoteliers .
Alexander Galarraga
Lead Strategist
@
Booking Success
November 14, 2022,
Alexander Galarraga
regularly uses
The Hotels Network
The Hotels Network offers great customer support and "holds our hands" while we are implementing their solutions. They are easy to work with and are very open to feedback. As a strategy partner, Booking Success enjoys working with them.
David Ezquerro
Chief Revenue Officer
@
PUSHTech
November 11, 2022,
David Ezquerro
has tried
The Hotels Network
Unique product feature such as Oraculo, which is not in other tool, the preivision of business for the direct demand its stunning and they do interect very well with other tools, such the CRM data, highly recommend.
Whitney Mulaj
VP of Partner Success
@
The Guestbook
October 28, 2022,
Whitney Mulaj
heard from clients about
The Hotels Network
The team is passionate, engaged, and works diligently to achieve the goal of direct bookings. The innovation of this group is what makes it truly standout from others in the field. They are consistently pushing the status quo in both technology and hospitality.
Joao Freitas
Director of Growth & Partnerships
@
Host Hotel Systems
October 11, 2022,
Joao Freitas
heard from clients about
The Hotels Network
The Hotels Network platform is perfect for hoteliers that are looking forward to direct growth. What differentiates The Hotels Network from the competitors are the brilliant results that they can provide to hotels combined to the experienced team ready to offer the best possible customer support.
John Lingos-Webb
Global Partnerships & Alliances
@
Duetto
October 5, 2022,
John Lingos-Webb
heard from clients about
The Hotels Network
What differentiates The Hotels Network suite of applications versus the competition is the effectiveness and results they bring. The advanced targeting capabilities they have are unparalleled and they continue to innovate rapidly.
Gemma Lacey
Director of Digital Strategy
@
Wallop
September 13, 2022,
Gemma Lacey
regularly uses
The Hotels Network
The fact that the product is built with accessibility in mind is great.
The service has always been great and when we first started working with The Hotels Network the onboarding and initial training and insights given were exceptional.
Benchdirect has been a great tool to guide our strategy allowing us to notice areas to focus on, or celebrate.
James Bishop
VP, Ecosystem and Strategic Partnerships
@
SiteMinder
August 30, 2022,
James Bishop
has tried
The Hotels Network
The Hotel Network really knows how to analyse data and provide insights back to their users for them to understand how to improve their direct booking experience. Additionally, the product is backed by a team of dedicated and experienced professionals.
Mark Oliver
VP, Business Development
@
GCommerce
August 25, 2022,
Mark Oliver
heard from clients about
The Hotels Network
Real-time rate parity is just one of the factors that recommend THN. BenchDirect is a great tool for hotels but also for agencies like GCommerce to better understand "the market". They have THE BEST customer service when compared to the competition!
Chris Jackson
Principal & Chief Evangelist
@
GCommerce Solutions
August 26, 2022,
Chris Jackson
regularly uses
The Hotels Network
Entire ecosystem of tools that work together and support maximizing bookings and ADR through predictive personalization. The Hotel Network's tools require no learning curve. You can see improved website performance on day 1.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Jaime Rivera
Partner Manager
@
Mews
November 19, 2024,
Jaime Rivera
has seen a demo of
The Hotels Network
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
Paula Carreirão
Senior PR & Partner Marketing Specialist
@
Cloudbeds
October 21, 2024,
Paula Carreirão
heard from clients about
The Hotels Network
The Hotels Network is the perfect solution for hotels that want to improve performance and direct booking. Their solution enables hotels to efficiently benchmark to better understand the market and guest behavior.
DeNea Hynes
Digital Marketing Manager
@
Premiere Advisory Group
October 7, 2024,
DeNea Hynes
regularly uses
The Hotels Network
Take advantage of the conversion dashboard. There you can delve deeper into what book dates different countries are searching for, their booking window, and the dates they are most likely going to convert.
Kajsa Johansson
Global Partner Manager
@
Atomize
September 23, 2024,
Kajsa Johansson
has seen a demo of
The Hotels Network
This should be an absolute no brainer for hoteliers that would like to increase their direct bookings on their website, rather than focusing on selling on the OTA:s. The Hotels Network is a fantastic partner with a dedicated team of professionals, that really goes the extra mile for their clients.
John Lingos-Webb
VP, Global Partnerships & Alliances
@
Duetto
September 17, 2024,
John Lingos-Webb
has seen a demo of
The Hotels Network
My advice is to start small and see if it works for you and delivers value. So many people do not even understand the value a tool like The Hotels Network can provide. You need to have the confidence to try their system out and see what it can do for you.
Yang Li
Business Development Manager
@
Lighthouse
December 12, 2023,
Yang Li
has seen a demo of
The Hotels Network
I would say, first of all reach out to the sales team at the Hotels Network to watch a demo or listen to an introduction, before you make any decision, and check some examples how the other hotels are benefiting from it.
Olga Tolle-Rodrigues
Director, Global Alliances
@
IDeaS Revenue Solutions
December 12, 2023,
Olga Tolle-Rodrigues
heard from clients about
The Hotels Network
It is always a pleasure to work with the Hotels Network team. They are professional and it is worth asking them to share best practices based on their experience working with thousands of hotel clients worldwide.
November 22, 2023,
Damien Cazabonne
has seen a demo of
The Hotels Network
The Hotels Network will help hoteliers make better decision at the same time they will see direct impact on their revenues and margins. They are not only an extra solution but a real game changer in an industry where direct bookings are a daily battle.
Rosa Lopez
Director of Partnerships
@
SiteMinder
October 20, 2023,
Rosa Lopez
has seen a demo of
The Hotels Network
The Hotels Network is a valuable tool for improving your hotel's online presence and driving direct bookings. By fully utilizing its personalization, testing, data analysis, and support features, you can enhance your website's performance and provide a better experience for your guests.
Peter Cooke
Sales Manager
@
Net Affinity
December 13, 2022,
Peter Cooke
heard from clients about
The Hotels Network
Contact the team and ask to start with THN's hotel benchmarking product BenchDirect which provides invaluable insights on your direct booking channel and is completely free of charge. This will show what THN are about and how they can assist with your revenue growth
David Byrne
Sales Director
@
AskSuite
November 17, 2022,
David Byrne
heard from clients about
The Hotels Network
My advice to a Hotelier would be to at least see The Hotel Networks product before you make any decision. It is very clear that their conversion rate is very high and their team across all territories are more than willing to take the time to understand your Hotels needs.
Don Cronin
Director of Product
@
Bookassist
November 14, 2022,
Don Cronin
heard from clients about
The Hotels Network
I would suggest that each property takes time to compare all the key metrics of their property's direct channel including rates and possible disparities and use Benchdirect to stay abreast of competitor hotel activity
Werner Meyer
VP Partnerships
@
Busy Rooms
November 14, 2022,
Werner Meyer
heard from clients about
The Hotels Network
The combination of Bench Direct with the product range gives the hotelier a perfect choice of tools which can be easily set up and maintained, which is very importnat in day to day business. It brings great results and growth for your direct revenue.
Catt McLeod
Director of Strategic Partnerships
@
HotelREZ Hotels & Resorts
November 14, 2022,
Catt McLeod
heard from clients about
The Hotels Network
Dive in and have a play with BenchDirect and learn from what has worked well for other hoteliers that may be of benefit to you. Engage with the team on an ongoing basis to take advantage of new developments.
Alexander Galarraga
Lead Strategist
@
Booking Success
November 14, 2022,
Alexander Galarraga
regularly uses
The Hotels Network
The Hotels Network is a great tool - however work with a partner such as Booking Success so that you are aligning all your tools and strategies to achieve your hotel's (direct) booking objectives. A tool without proper alignment is just another tool.
David Ezquerro
Chief Revenue Officer
@
PUSHTech
November 11, 2022,
David Ezquerro
has tried
The Hotels Network
Ideal complement tool to be added into the booking engine, in order to have a better conversion rate, also the key elements its to coordinate correctly between tools related to direct business plus your distribution strategy.
Whitney Mulaj
VP of Partner Success
@
The Guestbook
October 28, 2022,
Whitney Mulaj
heard from clients about
The Hotels Network
The products offered by this team really helps to attract and incentivize guests to book direct with hotel partners. You will be thoroughly supported throughout the process of onboarding, implementation, and ongoing partnership.
Joao Freitas
Director of Growth & Partnerships
@
Host Hotel Systems
October 11, 2022,
Joao Freitas
heard from clients about
The Hotels Network
I genuinely recommend hoteliers to book a demo and give a try to the range of products that The Hotels Network offer. The results can be very good and The Hotels Network can add a lot of value to your hotel business.
John Lingos-Webb
Global Partnerships & Alliances
@
Duetto
October 5, 2022,
John Lingos-Webb
heard from clients about
The Hotels Network
Don't be intimidated by these types of products. Try them out and see what kind of results you get. They are easier and more intuitive to use than you may think and the results are amazing. Also, the team at THN is amazing. Do not hesitate to engage and reach out to them.
Gemma Lacey
Director of Digital Strategy
@
Wallop
September 13, 2022,
Gemma Lacey
regularly uses
The Hotels Network
The value you get from using this The Hotels Network goes beyond the ability to create popups. Having a rate parity popup may be the reason you first look into using The Hotels Network but the data insights you get from the demand calendar and Benchdirect is excellent. Even if you're not listed on OTAs, The Hotels Network would be worth considering.
James Bishop
VP, Ecosystem and Strategic Partnerships
@
SiteMinder
August 30, 2022,
James Bishop
has tried
The Hotels Network
When selecting any technology to add to your tech stack, you need to look beyond the listed features and functionality. Ensure that the integration with your existing solutions is slick, but most of all ensure that there is trust with the vendor you select.
Mark Oliver
VP, Business Development
@
GCommerce
August 25, 2022,
Mark Oliver
heard from clients about
The Hotels Network
THN's product, pricing and service is hands down the best! We have had a number of our hotels switch from THN's main competitor and they have all thanked us after the switch. We partner with the best technology companies as our customers rely on us to tell them who are the best.
Chris Jackson
Principal & Chief Evangelist
@
GCommerce Solutions
August 26, 2022,
Chris Jackson
regularly uses
The Hotels Network
If you are considering The Hotels Network at your hotel, be sure to share your specific needs and challenges you are trying to solve. The team at The Hotels Network can provide great insight and make specific recommendations on how best their tools should be used to accomplish your objectives.
The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.