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AI Review Assistant (by MARA Solutions)
4.8 (323 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Yumiko, Arina, Aljaz + 22 more experts recommend MARA Solutions
Read RecommendationsAI Review Assistant (by MARA Solutions)
Ranked 1 (out of 59) in Reputation Management
2025 Winner
Hotel Software
Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldEffortless AI-powered Online Reputation Management: Respond to reviews in no time
96% recommended by 264 hotels
Edwardian Hotels, little BIG hotels, JUFA Hotels & 261 others
Bell - AI powered product analyst
I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
MARA Solutions significantly enhances communication and reputation management in the hotel industry by efficiently monitoring and responding to guest reviews. Its intuitive interface and AI-driven insights streamline tasks, thereby improving response times and enhancing service quality. Although users highlight areas for increased reporting flexibility and language options, the solution's integration capabilities and feedback loop management offer considerable value in increasing guest satisfaction, decreasing costs, and ultimately bolstering revenue for hotels.
Edwardian Hotels, little BIG hotels, JUFA Hotels & 261 others
Read their reviewsPartners say
Industry experts recommend MARA for its unparalleled reputation management capabilities in the hotel industry. The platform's AI significantly boosts efficiency by automating review responses with high accuracy, capturing the hotel's unique tone and style. MARA consolidates reviews across platforms, allowing seamless management within existing dashboards. Standout features include its Brand Voice AI and multilingual capabilities. Users also appreciate the fast setup and continual feature expansion.
Yumiko, Arina, Aljaz and 22 others
Read their recommendationsWhat Types of Hotels MARA Solutions is Popular For
Size
2 | X-Small (1-9 room)
6 | Small (10-24 room)
75 | Mid-Sized (25-74 room)
157 | Large (75-199 room)
81 | X-Large (200+ room)
Country
175 | Germany
43 | Austria
17 | United Kingdom
16 | Switzerland
11 | Spain
7 | Netherlands
7 | Czech Republic
5 | United Arab Emirates
4 | France
4 | Portugal
2 | Italy
2 | United States of America
1 | Slovakia
1 | Indonesia
1 | Liechtenstein
1 | Finland
1 | Vietnam
1 | Venezuela
1 | India
1 | Luxembourg
1 | Hungary
1 | Romania
1 | Maldives
1 | Australia
1 | Chile
1 | Malta
1 | Korea, South
Type
146 | Branded Hotels
141 | City Center Hotels
114 | Airport/Conference Hotels
99 | Boutiques
88 | Bed & Breakfast & Inns
80 | Limited Service & Budget Hotels
57 | Luxury Hotels
44 | Resorts
42 | Extended Stay & Serviced Apartments
29 | Hostels
4 | Vacation Rentals & Villas
1 | Motels
1 | RV Parks & Campgrounds
Region
293 | Europe
5 | Asia Pacific
5 | Middle East
2 | North America
2 | South America
1 | Oceania
Category
323 | Reputation Management
Didn’t find what you were looking for?
What is MARA Solutions?
Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
MARA Solutions Reviews Analyzed: 38
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
MARA Solutions Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by MARA Solutions
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
MARA Solutions's Provided Description:
"Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews. Here are some key features: - The most personal AI for review responses that adapts to your language - Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done". - Truly personalized and actionable analytics, as individual as each hotel - Response automation (e.g. automatic responses to 5-star reviews without text from Google) - Compare your property's KPIs against your competitors' performance. - Gather more 5-star reviews with surveys: AI-aided review drafts for happy guests."
FAQs
Capabilities
The Most Personal AI Review Replies
The Most Personal AI Review Replies
The most personal AI for review responses that adapts to your language and understands your hotel.
Smart Review Inbox
Smart Review Inbox
Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
Personalized and Actionable Analytics
Personalized and Actionable Analytics
Understand your guest feedback in minutes. As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your hotel.
Response Automation
Response Automation
Automate (parts of) your reply process. E.g. automatic responses to 5-star reviews without text from Google.
Group Overview
Group Overview
Easily understand strength and weaknesses of each property with our group overview. The analysis highlights scores for a variety of categories like "Housekeeping" or "Front Office" based on our powerful review analytics AI. From here, you can drill into each category to understand detailed topics associated with the categories.
Competitor Benchmark
Competitor Benchmark
Compare your performance with your competitors to understand how much you need to improve to be the leader in your region.
Gather More 5-Star Reviews with Surveys
Gather More 5-Star Reviews with Surveys
Our optimized surveys help you gather more 5-star reviews to improve your online reputation and visibility. Powered by AI-aided review drafts for happy guests.
Smart Snippets
Smart Snippets
Our Smart Snippets enable you to "teach" the MARA AI how to respond to recurring complaints or praises, such as "expensive parking" or "no vegan breakfast options available”. Your AI Review Reply Assistant will incorporate the information you provide about how to address the specific complaint or praise – without simply repeating the wording.
Mara AI Speaks Your Brand Voice
Mara AI Speaks Your Brand Voice
We take personalization to the next level! MARA AI is automatically trained based on your replies to create an even more personalized customer experience. With our brand voice fine-tuning, you will immediately get your Brand Voice AI minutes after registering.
Features
Surveys & Feedback
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Channels
4/5 features
Admin & Settings
4/5 features
Available Add-ons & Modules
MARA Solutions Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 59) and the #16 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreMARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
MARA Solutions Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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MARA Solutions Case Studies
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
Dusseldorf (Germany)
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
Berlin (Germany)
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
Koenigswinter (Germany)
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
Bern (Switzerland)
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
Lucerne (Switzerland)
How AMANO Group Elevated Their Reputation Management with MARA
Berlin (Germany)
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
Lucerne (Switzerland)
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
Berlin (Germany)
How STAYERY Increased Their Response Rate to Over 90% with MARA
Berlin (Germany)
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
Zurich (Switzerland)
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
Korntal-Munchingen (Germany)
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
Berlin (Germany)
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
(United Kingdom)
References
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction. The draft automation feature ensures prompt feedback processing and timely responses, which have significantly enhanced our guest communication. Furthermore, the detailed insights into our hotel's performance provided by MARA Solutions make it possible for us to optimize our service offering in a targeted manner."
Hannes Dietl
Head of Digitalization and Information Technology @
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us. Additionally, the analytics engine, which is tailored towards our hotels, enables easy comprehension of guest feedback, highlighting both negative and positive aspects mentioned by the guests. MARA gives us the sense of understanding guests in depth without the need to read every review. This aids us in learning from feedback swiftly"
Donata von Finckenstein
Director of E-Commerce @
Hotel Amano Eastside
"We chose MARA because it meets all our requirements - from detailed analytics to automatic responses and intuitive handling."
Marius Lammertz
Manager of Operations @
Nena Apartments Kreuzberg 61
"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader @
THE FLAG West M.
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to Mara."
Jennifer Seeckt
Revenue Manager @
little BIG hotels
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager @
The Edwardian Manchester, A Radisson Collection Hotel
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager @
EMA House Hotel Suites
Featured Customers
Hotelier Rating
Looking for specific info?
10
Great tool to improve our guest experience
Cluster General Manager from 500+ room Branded Hotel in Crawley (United Kingdom)
Verified
1 days ago
Great snapshot of what is going well and what can be improved
The daily email gives great insight
Easy to use
Support and communication with Mara team is excellent
United Kingdom
United Kingdom
Cluster General Manager
X-Large Hotel
10
First impressions are very positive; a big plus for usability and function.
CFO from 100 to 199 room Extended Stay & Serviced Apartment in Stuttgart (Germany)
Verified
1 days ago
The interface is intuitive, everything is very clear, and the AI support is excellent. The learning curve is very short, and the functions are useful. Everything is where you would expect it to be.
Germany
Germany
CFO
Large Hotel
10
A switch that was worth it!
Area Guest Relation Manager from 500+ room Extended Stay & Serviced Apartment in Fritzlar (Germany)
Verified
1 days ago
We use MARA AI to analyze guest reputation across ten locations and generate automated AI-powered responses. The platform is reliable and offers excellent analytical reporting capabilities. We particularly appreciate the precise insights into guest feedback and the time saved when responding to reviews. It's a powerful tool for any business...
Germany
Germany
Area Guest Relation Manager
X-Large Hotel
10
it's all ok
Hotel management from 50-74 room Bed & Breakfast & Inn in Bad Aussee (Austria)
Verified
1 days ago
Fast & efficient – MARA is worth it! Editing reviews has never been easier – thanks to MARA! Quick, clear and time-saving: MARA impresses in everyday hotel operations.
Austria
Austria
Hotel management
Mid-Sized Hotel
6
Unfortunately, frequent error messages
Reservierungs MA from 100 to 199 room in Saalbach-Hinterglemm (Austria)
Verified
1 days ago
The automatic generation of answers and the connections to other rating portals where the answers can be easily transferred/copied.
Austria
Austria
Reservierungs MA
Large Hotel
10
Great great great
Business Trainee from 100 to 199 room Branded Hotel in Kloten (Switzerland)
Verified
1 days ago
The tool is super easy to use, insightful, saves a whole lot of time to analyse data and provides really worthy reports.
Switzerland
Switzerland
Business Trainee
Large Hotel
10
Experience
Hotel director from 50-74 room Boutique in Malbun (Liechtenstein)
Verified
1 days ago
Great response tool for our hotel, works very well and saves a lot of time, very reliable in multiple languages, easy to use.
Liechtenstein
Liechtenstein
Hotel director
Mid-Sized Hotel
10
Great tool
Managing Director from 50-74 room Bed & Breakfast & Inn in Vienna (Austria)
Verified
1 days ago
The sentimental writing style in the replies is something no human would write like; it's rather unnatural. The AI simply can't do any better.
Austria
Austria
Managing Director
Mid-Sized Hotel
8
Good support in daily business
Assistant Hotel Manager from 100 to 199 room City Center Hotel in Salzburg (Austria)
Verified
1 days ago
All information is clearly organized in one place. The quick and easy editing of reviews on various booking platforms is extremely helpful.
Austria
Austria
Assistant Hotel Manager
Large Hotel
10
Everything great.
Hotelmanager from 50-74 room Bed & Breakfast & Inn in Meersburg (Bodensee) (Germany)
Verified
2 days ago
I'm truly impressed with Mara. The tool makes the entire review process extremely simple and efficient. I find the pre-defined text suggestions particularly helpful – this saves a lot of time and makes it very intuitive to use, even for colleagues with little experience using digital tools. Mara is user-friendly, thoughtfully designed, and...
Germany
Germany
Hotelmanager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
MARA makes reputation management effortless. Their analytics are simple yet powerful, and the interface is incredibly clean and easy to use. The AI summaries are consistently accurate, saving hotel teams a huge amount of time. Working with the MARA team is also a pleasure - they’re responsive, collaborative, and truly understand the needs of hoteliers.
Showing all answers to: "What does this product or service do well?"
MARA makes reputation management effortless. Their analytics are simple yet powerful, and the interface is incredibly clean and easy to use. The AI summaries are consistently accurate, saving hotel teams a huge amount of time. Working with the MARA team is also a pleasure - they’re responsive, collaborative, and truly understand the needs of hoteliers.
MARA excels in automating the review response process with AI-generated replies that match your brand's tone and style. It consolidates reviews from multiple platforms into a single inbox, making it easy to stay on top of feedback.
Very innovative product and the team building it with an innovative and novel approach. Hotels can automatically transform guest feedback into real-time, actionable insights at check-in. This really makes personalized hospitality easier than ever.
Mara lets you respond to reviews in a high quality fassion, with brand "Tone of Voice" and unify reviews from all over the web in one inbox.
Including Dashboards for actionable insights to improve operations and boost ratings.
MARA Solutions helps hotels stay on top of their online reputation by making the handling of guest reviews both faster and more personal. The platform stands out because it doesn’t just automate responses. It ensures they sound authentic and match the hotel’s individual style and tone. Multiple languages are a huge plus for international guests. What I find most valuable is the way it pulls insights from reviews, helping management identify recurring themes and act on them. This is a really great solution.
Question:
What differentiates this product or service from the competition?
Answer:
MARA’s approach is refreshingly straightforward. While many tools overcomplicate things, MARA focuses on what actually matters for hotels: clarity, speed, and insight. They put the product first and their AI is genuinely best-in-class it doesn’t just summarise, it captures tone and nuance in a way that feels human. And from a partnership perspective, they’re one of the few companies that make collaboration easy and enjoyable.
Showing all answers to: "What differentiates this product or service from the competition?"
MARA’s approach is refreshingly straightforward. While many tools overcomplicate things, MARA focuses on what actually matters for hotels: clarity, speed, and insight. They put the product first and their AI is genuinely best-in-class it doesn’t just summarise, it captures tone and nuance in a way that feels human. And from a partnership perspective, they’re one of the few companies that make collaboration easy and enjoyable.
What sets MARA apart is its seamless UI integration with Apaleo. This allows for a unified experience, making it easy for hoteliers to manage reviews directly within their Apaleo dashboard without switching between platforms. The AI’s ability to customize responses to your hotel's voice, coupled with detailed analytics, provides a more personalized approach to reputation management compared to other tools on the market.
MARA uses its Brand Voice AI, a feature that learns from existing responses to create replies that align with the hotel's tone and communication style. Additional navigating multiple review platforms can be a challenge, especially with a UI that is difficult to use. I believe that Mara solves this most elegantly.
Due to the Start-Up character of MARA Solutions. The Company uses cutting-edge technology to provide and extend their services and also develop these in the coming years. This allows MARA to stay on top of competition and serve theri clients in the best possible way.
It combines deep AI-adaptivity with hospitality sensibilities, rather than just layering automation over a generic review tool. MARA takes it further. Its AI is trained to mimic a brand voice so that replies don’t feel templated but like they come from a human.
Another differentiator is its ability to automate the mundane but let humans step in when needed. MARA can auto-respond to simple 5-star reviews or generate draft replies for more complex feedback. The hotel always maintains oversight. That balance reduces time spent but doesn’t surrender control.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re looking for a tool that’s simple to use but delivers real depth, go with MARA. You’ll not only improve how you manage reviews but also gain a true understanding of guest sentiment. It’s built by people who listen, care, and constantly look for ways to add value - both to hotels and to their partners.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you’re looking for a tool that’s simple to use but delivers real depth, go with MARA. You’ll not only improve how you manage reviews but also gain a true understanding of guest sentiment. It’s built by people who listen, care, and constantly look for ways to add value - both to hotels and to their partners.
My advice would be to take full advantage of the seamless Apaleo integration. It significantly simplifies the review management process and saves time by centralizing everything in one place. Don’t overlook setting up automation rules and customizing your AI responses to match your hotel's tone. This personalization will go a long way in enhancing guest satisfaction and maintaining a positive online reputation.
If you want to keep up with the future proof technology stack then MARA sollutions is the right choice. The team strives for innovation and is challenging the players that have been on the market for a long time and not implementing latest technology.
Reputation Management is the backbone of every Customer Journey and if not managed well, this will likely impact OCC and ADR. With MARA you will get a tool that makes Reputation management easy, fast and qualitative!
If I could give one piece of advice to a hotelier considering MARA, it would be to take the time to “teach” the platform your brand’s tone of voice right from the start. The more examples and guidance you give in the beginning, the more authentic and personalised the responses will feel later on. That initial investment pays off quickly, not just in saved time, but in the confidence that every reply reflects your brand the way you want it to.
Recommended by
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Lukas Hirschvogel
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Niko Krauseneck
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Are you a consultant or vendor that recommends MARA Solutions?
Leave a recommendation
News
MARA Solutions
4 months ago
MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI
MARA Solutions
6 months ago
How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI
MARA Solutions
6 months ago
MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service
MARA Solutions
9 months ago
MARA Solutions Named Best Reputation Management Solution in 2025
MARA Solutions
11 months ago
How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA
MARA Solutions
11 months ago
How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA
MARA Solutions
11 months ago
How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA
MARA Solutions
11 months ago
How Hotel MONOPOL Luzern Achieved Response Rates of up to 88% with MARA
MARA Solutions
1 year ago
How AMANO Group Elevated Their Reputation Management with MARA
MARA Solutions
1 year ago
Boosting Brand Image and Efficiency: Capsule Services' Success with MARA
MARA Solutions
1 year ago
How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA
MARA Solutions
1 year ago
How STAYERY Increased Their Response Rate to Over 90% with MARA
MARA Solutions
1 year ago
How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA
MARA Solutions
1 year ago
How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
MARA Solutions
1 year ago
MARA Enhances Platform with Optimized Surveys and Competitor Sets
MARA Solutions
1 year ago
How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties
MARA Solutions
1 year ago
How Edwardian Hotels London Saved Thousands of Hours Using AI in Reputation Management
MARA Solutions Integrations
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Support
Verified Support
MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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