AI Review Assistant (by MARA Solutions)

4.8 (453 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Philipp, Bjoern, Bjoern + 35 more experts recommend MARA Solutions

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AI Review Assistant (by MARA Solutions)

Ranked 1 (out of 59) in Reputation Management

2025 Winner Hotel Software

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Effortless AI-powered Online Reputation Management: Respond to reviews in no time

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Bell avatar Bell - AI powered product analyst

I analyzed all of MARA Solutions’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

MARA is a robust reputation management tool tailored for the hotel industry, excelling in automating guest feedback responses and analysis. It effectively reduces response time and enhances communication efficiency, thereby improving guest satisfaction and boosting occupancy rates. Key benefits include strong integration with CRM systems, insightful analytics for service improvement, and seamless workflow incorporation, potentially increasing hotel revenue by elevating guest engagement and brand loyalty. However, some users highlight integration gaps with third-party platforms and occasional AI limitations in response customization.

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Edwardian Hotels, little BIG hotels, JUFA Hotels & 349 others

Read their reviews

Partners say

Industry experts recommend MARA for its unparalleled reputation management capabilities in the hotel industry. The platform's AI significantly boosts efficiency by automating review responses with high accuracy, capturing the hotel's unique tone and style. MARA consolidates reviews across platforms, allowing seamless management within existing dashboards. Standout features include its Brand Voice AI and multilingual capabilities. Users also appreciate the fast setup and continual feature expansion.

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Philipp, Bjoern, Bjoern and 35 others

Read their recommendations

What Types of Hotels MARA Solutions is Popular For

Size

3 | X-Small (1-9 room)

6 | Small (10-24 room)

114 | Mid-Sized (25-74 room)

209 | Large (75-199 room)

119 | X-Large (200+ room)

Country

248 | Germany

54 | Austria

34 | United Kingdom

19 | Switzerland

13 | Spain

13 | Netherlands

11 | United Arab Emirates

7 | Czech Republic

6 | France

6 | Portugal

5 | United States of America

2 | Australia

2 | Hungary

2 | Italy

1 | Chile

1 | Slovakia

1 | Maldives

1 | Romania

1 | Malta

1 | Luxembourg

1 | India

1 | Korea, South

1 | Venezuela

1 | Vietnam

1 | Finland

1 | Indonesia

1 | Liechtenstein

1 | Mexico

1 | Belgium

Type

187 | Branded Hotels

179 | City Center Hotels

161 | Airport/Conference Hotels

138 | Boutiques

127 | Bed & Breakfast & Inns

104 | Limited Service & Budget Hotels

80 | Luxury Hotels

72 | Extended Stay & Serviced Apartments

63 | Resorts

44 | Hostels

6 | Vacation Rentals & Villas

3 | RV Parks & Campgrounds

2 | Motels

1 | Casinos

Region

411 | Europe

11 | Middle East

6 | North America

5 | Asia Pacific

2 | Oceania

2 | South America

Category

453 | Reputation Management

What is MARA Solutions?

Founded in 2020 | Headquarters in Kreisfreie Stadt Mannheim (Germany) | 9 employees
AI Review Assistant (by MARA Solutions) is an AI-powered review management software designed specifically for hoteliers. This platform generates personalized, AI-written responses to guest reviews, enabling hotels to react up to three times faster, thus improving their response rate and speed scores on online travel agencies (OTAs) like Expedia. The software supports multiple languages and types of reviews, making it versatile and user-friendly. By automating responses, hoteliers can save valuable time, enhance guest experience, and increase their online reputation and overall star rating. Integrating seamlessly into existing operations, it helps improve efficiency by reducing the time spent on repetitive tasks.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of MARA Solutions products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by MARA Solutions

FAQs

Capabilities

The Most Personal AI Review Replies

Smart Review Inbox

Personalized and Actionable Analytics

Response Automation

Group Overview

Features

Surveys & Feedback

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Channels

4/5 features

Available Add-ons & Modules

Surveys

Guest Survey Software
Gather more 5-star reviews with optimized surveys

INCLUDED

Review Widgets

Direct Booking Tools
Showcase your stellar guest reviews with review widgets

INCLUDED

MARA Solutions Reviews Summary

4.8
Excellent
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, AI Review Assistant (by MARA Solutions) is the #1 most trending product in the Reputation Management category (out of 59) and the #23 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

MARA Solutions has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted MARA Solutions as the #1 Reputation Management provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

MARA Solutions Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

MARA Solutions Average MARA Solutions

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14

Success Stories

7

References

32

Featured Customers

MARA Solutions Reviews

Hotelier Rating

Excellent
416
Very Good
35
Average
1
Poor
1
Terrible
0

Property Size

  • X-Small (3)
  • Small (6)
  • Mid-Sized (114)
  • Large (209)
  • X-Large (119)

Country

  • Germany
    Germany
    (248)
  • Austria
    Austria
    (54)
  • United Kingdom
    United Kingdom
    (34)
  • Switzerland
    Switzerland
    (19)
  • Spain
    Spain
    (13)
  • Netherlands
    Netherlands
    (13)
  • United Arab Emirates
    United Arab Emirates
    (11)
  • Czech Republic
    Czech Republic
    (7)
  • France
    France
    (6)
  • Portugal
    Portugal
    (6)
  • United States of America
    United States of America
    (5)
  • Australia
    Australia
    (2)
  • Hungary
    Hungary
    (2)
  • Italy
    Italy
    (2)
  • Chile
    Chile
    (1)
  • Slovakia
    Slovakia
    (1)
  • Maldives
    Maldives
    (1)
  • Romania
    Romania
    (1)
  • Malta
    Malta
    (1)
  • Luxembourg
    Luxembourg
    (1)
  • India
    India
    (1)
  • Korea, South
    Korea, South
    (1)
  • Venezuela
    Venezuela
    (1)
  • Vietnam
    Vietnam
    (1)
  • Finland
    Finland
    (1)
  • Indonesia
    Indonesia
    (1)
  • Liechtenstein
    Liechtenstein
    (1)
  • Mexico
    Mexico
    (1)
  • Belgium
    Belgium
    (1)

Region

  • North America
    North America
    (6)
  • Europe
    Europe
    (411)
  • Asia Pacific
    Asia Pacific
    (5)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (11)
  • South America
    South America
    (2)
10

A highly user-friendly platform that saves us valuable time managing and responding to reviews.

Assistant manager from 100 to 199 room Branded Hotel in Corralejo (Canary Islands)

Verified
4 days ago
We have been using MARA for only a few weeks, but we are already very impressed with how user-friendly and intuitive the platform is. It has significantly reduced the time we spend responding to hotel reviews, allowing us to work more efficiently without compromising quality. An excellent tool that we highly recommend to any hospitality pro...
Country Canary Islands
Assistant manager
Large Hotel
10

We are thrilled!

Management assistance from 100 to 199 room Branded Hotel in Ramsau (Germany)

Verified
6 days ago
Especially in the sensitive area of ​​complaint management, this tool perfectly supports us in striking the right tone and responding professionally to criticism. It removes the emotional element from the process and saves us resources that we would rather invest directly with the guest. A great example of how AI can meaningfully support ev...
Country Germany
Management assistance
Large Hotel
10

Simple and effective reputation management with real impact

Manager from 5 to 9 room Bed & Breakfast & Inn in Lisbon (Portugal)

Verified
6 days ago
All guest reviews centralized in a single dashboard, saving time on a daily basis. AI-powered automated replies that are well aligned with the hotel’s tone of voice. Clear improvement in online reputation and review response rate. Especially well suited for small, independent hotels.
Country Portugal
Manager
X-Small Hotel
8

Efficient evaluation management with noticeable time savings

GM from 100 to 199 room City Center Hotel in Leipzig (Germany)

Verified
6 days ago
MARA is an extremely helpful tool for professional online review management in the day-to-day operations of a hotel. The central inbox provides a clear overview, and the AI-powered response suggestions are well-formulated, customizable, and significantly more practical than many standard solutions. The time savings while maintaining consist...
Country Germany
GM
Large Hotel
10

Reliable and Innovative Hospitality Technology Partner

Receptionist from 100 to 199 room Branded Hotel in Stuttgart (Germany)

Verified
6 days ago
Mara Solution Offers an intuitive Platform that saves significant time this interface is user-friendly and provided help hotel improve their online Reputation.
Country Germany
Receptionist
Large Hotel
10

Smart, effective and time saving!

Head of Operations from 100 to 199 room Branded Hotel in Amsterdam (Netherlands)

Verified
6 days ago
Moving to Mara was one of the best actions we took in 2025. Mara keeps evolving with us. Finally, a system that looks to the future and understands the needs of busy hotel operations. It provides a quick, clean view of reported issues, so we can tackle them and measure their impact.
Country Netherlands
Head of Operations
Large Hotel
10

A system that simplifies work and has a good filter function.

General Manager from 500+ room in Potsdam (Germany)

Verified
6 days ago
I appreciate the ability to filter by department and review criteria, both positive and negative. It simplifies reporting to department heads.
Country Germany
General Manager
X-Large Hotel
9

Good service

Room Division Manager from 50-74 room Boutique in Amsterdam (Netherlands)

Verified
8 days ago
Is really good to compile and reply to reviews from guests in an easy an intuitive way. We use it daily.
Country Netherlands
Room Division Manager
Mid-Sized Hotel
10

Conclusion after switching to MARA

Director of Systems from 100 to 199 room Airport/Conference Hotel in Wesel (Germany)

Verified
9 days ago
We chose MARA this year and experienced super-fast onboarding followed by very reliable support. Besides the excellent quality of the AI-generated responses to reviews, we particularly appreciate the clear and detailed reporting and the continuous product development.
Country Germany
Director of Systems
Large Hotel
10

Efficient, AI-powered reputation management with real operational added value.

General director from 200 to 499 room Luxury Hotel in Schluchsee (Germany)

Verified
9 days ago
MARA Solutions stands out primarily due to its combination of efficiency and quality in daily reputation management. It offers highly precise, context-sensitive responses to guest reviews, significant time savings for operational managers, an intuitive user interface, and rapid implementation. This results in a noticeably positive impact on...
Country Germany
General director
X-Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 46

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

MARA is impressive across the board: The Personal AI reacts with remarkable precision and automatically adapts to the individual hotel's style. The extremely deep PMS integrations noticeably streamline every workflow. Added to this is a superb, intuitive user experience that makes even complex tasks seem simple. Ultimately, all of this leads to a true game-changer in everyday operations: massive time savings and significantly more efficient processes.

Question:

What differentiates this product or service from the competition?

Answer:

MARA clearly stands out from its competitors because the platform goes far beyond traditional automation. Its Personal AI not only understands content but also actively adopts the hotel's individual tone of voice, delivering responses that truly sound like your own team. The PMS integrations are significantly deeper and more robust than those of many other solutions – information flows seamlessly without workarounds or manual maintenance. Added to this is an exceptionally well-designed user experience: MARA is so intuitive that even complex processes are effortless. While other tools create additional steps, MARA consistently reduces them. The result is a measurable advantage in day-to-day operations: less effort, faster processes, more time for guests and quality – and that's precisely what makes MARA a true differentiator in the market.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If a hotelier wants to significantly improve their response rate to guest reviews, MARA is practically indispensable. MARA's Personal AI not only formulates fast, high-quality responses but also automatically adapts to the hotel's individual tone – whether warm, modern, or luxurious. This results in authentic, personalized feedback that truly resonates with guests. Thanks to deep PMS integrations, MARA has all relevant booking and guest information readily available, eliminating the need for manual data collection. This saves an enormous amount of time and makes it possible to respond to reviews reliably, consistently, and with high quality. In short: MARA takes the burden off your shoulders, enhances the professionalism of your communication, and ensures that no guest has to wait for a response – a must-have for any hotelier looking to improve their online presence and guest satisfaction.

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Are you a consultant or vendor that recommends MARA Solutions? Leave a recommendation

News

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1 week ago

How Lieblingsplatz Hotels Centralized and Accelerated Their Review Management with MARA

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5 months ago

MARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AI

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7 months ago

How McDreams Hotels Achieved 70% Time Savings in Reputation Management with AI

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MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service

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11 months ago

MARA Solutions Named Best Reputation Management Solution in 2025

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1 year ago

How Leonardo Hotels Cluster East Streamlined their Review Management and Saved Time with MARA

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1 year ago

How JUFA Hotels Transitioned to AI-Driven Reputation Management with MARA

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1 year ago

How Stay KooooK Improved Response Quality and Gained More Time for Guests with MARA

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Boosting Brand Image and Efficiency: Capsule Services' Success with MARA

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How Nena Apartments Boosted Productivity and Improved Guest Ratings Using MARA

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How STAYERY Increased Their Response Rate to Over 90% with MARA

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1 year ago

How THE FLAG Zürich Boosted Its Review Score by 4% Using MARA

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1 year ago

How DQuadrat Living Saved 26 Hours per Month with AI Review Replies

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1 year ago

MARA Enhances Platform with Optimized Surveys and Competitor Sets

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1 year ago

How little BIG hotels Increased Their Review Response Rate from 20% to 99% Across Multiple Properties

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1 year ago

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Support

Verified Support

MARA Solutions has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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