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dailypoint™ 360° – Central Data Management
4.4 (205 REVIEWS)
HT Score
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Marius, Luca, Thomas + 27 more experts recommend dailypoint™
Read Recommendationsdailypoint™ 360° – Central Data Management
Ranked 3 (out of 69) in Hotel CRM & Email Marketing
2025 Finalist
HotelTechAwards
Hoteliers voted dailypoint™ as the #3 Hotel CRM & Email Marketing provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.
88% recommended by 146 hotels
Deutsche Hospitality, Rotana, Leading Hotels of the World & 143 others
Bell - AI powered product analyst
I analyzed all of dailypoint™’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Dailypoint for its comprehensive data centralization and enrichment features, which enable tailored marketing campaigns and improved guest engagement. The ability to create targeted marketing campaigns and manage loyalty programs through its centralized guest profiles helps hotels increase revenue and guest satisfaction. However, some users find the interface outdated and the onboarding process can be cumbersome, indicating areas for potential improvement in user experience and setup time.
Deutsche Hospitality, Rotana, Leading Hotels of the World & 143 others
Read their reviewsPartners say
Industry experts recommend Dailypoint for its robust AI-based data centralization and cleansing capabilities, extensive integration options, and unique features like the flexible loyalty module and comprehensive guest profiles. Dailypoint's advanced data laundry system ensures high data quality, and its open API allows seamless connections with various systems, creating unmatched data integrity and providing holistic guest insights essential for personalized marketing and enhanced guest experiences.
Marius, Luca, Thomas and 27 others
Read their recommendationsWhat Types of Hotels dailypoint™ is Popular For
Size
1 | X-Small (1-9 room)
8 | Small (10-24 room)
66 | Mid-Sized (25-74 room)
103 | Large (75-199 room)
42 | X-Large (200+ room)
Country
93 | Germany
43 | Switzerland
29 | Austria
22 | France
7 | United Arab Emirates
5 | Maldives
4 | Cyprus
2 | Iraq
2 | Bahrain
1 | Belgium
1 | Netherlands
1 | United States of America
1 | Greece
1 | Saudi Arabia
1 | Portugal
1 | Hungary
1 | Oman
1 | Thailand
1 | Egypt
1 | Sweden
Type
135 | Luxury Hotels
96 | Boutiques
95 | Resorts
70 | Branded Hotels
67 | Airport/Conference Hotels
59 | Bed & Breakfast & Inns
56 | City Center Hotels
40 | Limited Service & Budget Hotels
16 | Hostels
13 | Extended Stay & Serviced Apartments
8 | Vacation Rentals & Villas
5 | Casinos
1 | Motels
1 | RV Parks & Campgrounds
Region
197 | Europe
12 | Middle East
8 | Asia Pacific
1 | North America
Category
205 | Hotel CRM & Email Marketing
73 | Loyalty Programs for Independents
Didn’t find what you were looking for?
What is dailypoint™?
Founded in 2005 | Headquarters in München (Germany) | 45 employees
dailypoint™ 360° – Central Data Management is a comprehensive Data Management and CRM platform tailored for the hospitality industry. It centralizes guest data from multiple sources into a unified profile, leveraging AI to process this information through 350 detailed steps to create a Golden Record—a reliable and comprehensive guest profile. The platform seamlessly integrates with hotel property management systems (PMS) and other applications, facilitating automated operations and enhanced guest experiences.
Valuable features include deep analytics, personalized marketing tools, and effective segmentation, which collectively boost revenue and operational efficiency. Its advanced data cleansing capabilities ensure high-quality data, while the open API allows seamless connectivity with various systems, ensuring unmatched data integrity. With modules like Data Laundry, Campaign Manager, and Privacy Dashboard for GDPR compliance, dailypoint™ offers robust solutions for data-driven marketing, guest loyalty enhancement, and operational excellence—making it an essential tool for modern hospitality businesses aiming to improve guest satisfaction and streamline operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of dailypoint™ products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
dailypoint™ Reviews Analyzed: 89
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
dailypoint™ Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by dailypoint™
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Dailypoint™'s Provided Description:
"dailypoint™ is the leading Data Management and CRM platform for the hospitality industry, offering a sophisticated solution that aggregates data from various sources into a unified Central Guest Profile. Utilizing AI, it processes data through 350 steps to create the Golden Record, a central guest information repository for personalized service. This cloud-based SaaS solution comprises 16 modules and is supported by the dailypoint™ Marketplace with over 200 partners, aiming to enhance the customer journey and improve operational efficiency across hotel departments. It includes a Privacy Dashboard for GDPR compliance, highlighting its commitment to data protection. Headquartered in Munich, Germany, and with offices in the UAE and the US, dailypoint’s global presence is bolstered by a network of sales and distribution partners dailypoint is the #realCRM to manage Guest Data in one Central Profile. Included Apps: - Data Laundry - Profile Engine - Booking Manager - Campaign Manager (CRM) - Website Connect - Privacy Dashboard (GDPR handling) - Voucher System - Loyalty Program - Online Reputation Management (ORM) - Smart WiFi - Event Calendar - Guest Information System - Business Intelligence (reports) - Basic Sales - Smart Lists - API"
FAQs
Capabilities
Data Migration
Data Migration
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS. The migration service includes guest profiles and reservations
all modules - an overview
all modules - an overview
dailypoint™ is a Central Data Management solution consisting of 16 modules, following a platform approach. This means you can select the modules that meet your needs and the solution can grow with you over time.
Booking Manager
Booking Manager
Assisting hoteliers throughout the entire inquiry & booking process. Attractive guest correspondence providing relevant information.
Central Guest Profile
Central Guest Profile
The Golden Record: one central & consolidated Guest Profile enriched with interests that feeds all connected systems.
Online Reputation Management
Online Reputation Management
The dailypoint Questionnaire System combines a complete Online Reputation Management (ORM) tool with a professional form builder.
Data Security - Privacy Dashboard
Data Security - Privacy Dashboard
A wide range of pre-defined guest and data quality reports help you to read and interpret your data properly.
Basic Sales
Basic Sales
Manage your hotels sales activities with the integrated Basic Sales module.
Campaign Manager (CRM)
Campaign Manager (CRM)
Manage different channels and all guest communications centrally within one system. Communication rules. Newsletters, text messages, push messages, offers, booking confirmations, any automation like pre- and post-stay messages.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
dailypoint Data Laundry
Hotel CRM & Email Marketing
The dailypoint Data Laundry consolidates and cleans data in 350 steps to create one central guest profile used for all integrated systems.
dailypoint Privacy Dashboard
Hotel CRM & Email Marketing
With the integrated central Privacy Dashboard you can manage all technically relevant GDPR processes, such as deletion requests.
dailypoint Campaign Manager
Hotel CRM & Email Marketing
Send the right people the right information at the right time. From newsletters to text messages, push messages, offers, booking confirmations or any automations like pre- & post-stay messages, manage it all in one system.
Voucher System
Hotel CRM & Email Marketing
A great tool for your cross and upselling and to enhance your direct booking strategy.
dailypoint Online Reputation Management
Guest Survey Software
dailypoint™ Questionnaire System combines an Online Reputation Management (ORM) tool with a professional form builder. Responsive and adaptable. Data exchange with TripAdvisor, HolidayCheck or Google
dailypoint Basic Sales
Hotel Management Software
Basic Sales offers: intelligent Sales & Account Management, communication tracking, task & activity management and more.
dailypoint Booking Manager
Hotel CRM & Email Marketing
A system that assists hotels throughout the entire inquiry & booking process. Makes guest correspondence much more attractive.
Data Migration
Hotel Management Software
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS - including guest data and reservations.
dailypoint™ Reviews Summary
Ease of Use
4.2/5
Customer Support
4.5/5
ROI
4.2/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, dailypoint™ 360° – Central Data Management is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 69) and the #23 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moredailypoint™ has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted dailypoint™ as the #3 Hotel CRM & Email Marketing provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
dailypoint™ Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Dailypoint™ Case Studies
How to Increase Revenue and Boost CRM as a Boutique Hotel
Ennetbuergen (Switzerland)
Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
Zurich (Switzerland)
The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations
Bad Ragaz (Switzerland)
Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.
Al Matar (Egypt)
Digital guest communication and service
Bad Ragaz (Switzerland)
How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List
Munich (Germany)
How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains
Munich (Germany)
References
"dailypoint convinces with easy handling. We can manage all guest communications - It works simply, directly and professionally. Now the system has also been tested in a crisis and I can say that it has made things a lot easier."
Kristina Türcke & Stefanie Küttner
Hotel Manager @
Best Western Plus Hotel Willingen
"With dailypoints Website Connect we created our own Direct Booker Club - and with this we were not only able to stop the trend towards the OTAs, we fight back and generate more and more direct bookings on our Website."
Heiko Buchta
General Manager @
Platzl Hotel
Featured Customers
More Products by dailypoint™
Hotelier Rating
Looking for specific info?
10
Reliable and loyal partner
Complex General Manager from 200 to 499 room Luxury Hotel in Abu Dhabi (United Arab Emirates)
Verified
1 days ago
We really worked well to deploy a few digital transformation projects with corporate office that are very exciting for our industry.
United Arab Emirates
United Arab Emirates
Complex General Manager
X-Large Hotel
10
The Only CRM That Truly Understands Your Guests
Area Vice President - Dubai & Northern Emirates Rotana Hotels from 200 to 499 room Bed & Breakfast & Inn in Dubai (United Arab Emirates)
Verified
1 days ago
What sets dailypoint apart is its unparalleled ability to solve the fundamental data problem in our industry. The centralized guest profile is the foundation of everything. Our teams can instantly recognize a VIP guest, recall their preferences (like a favorite room type or dietary needs), and tailor their experience from pre-stay to pos-ts...
United Arab Emirates
United Arab Emirates
Area Vice President - Dubai & Northern Emirates Rotana Hotels
X-Large Hotel
10
Best system on the market.
Manager from 25-49 room Airport/Conference Hotel in Cochem (Germany)
Verified
1 days ago
We took a long time to select a suitable system. We looked at and presented many systems on the market. For us, Dailypoint offers the best complete package on the market.
Germany
Germany
Manager
Mid-Sized Hotel
10
All-rounder and innovative
Assistant Marketing & Events from 50-74 room Boutique in Lucerne (Switzerland)
Verified
1 days ago
Dailypoint is very innovative, offers many features and extras that we have not found in any other software. With Dailypoint we can reach our goals regarding personalized marketing.
Switzerland
Switzerland
Assistant Marketing & Events
Mid-Sized Hotel
8
A comprehensive CRM and data management
Customer Information System Manager from 500+ room Branded Hotel in Maastricht (Netherlands)
Verified
2 days ago
It builds a centralized guest profile from multiple data sources and a central hub for guest communication across channels. It sends targeted campaigns based on guest segments and booking behavior.
Netherlands
Netherlands
Customer Information System Manager
X-Large Hotel
10
Seamless CRM Solution That elevates Guest Communication
General Manager from 200 to 499 room City Center Hotel in Abu Dhabi (United Arab Emirates)
Verified
2 days ago
It centralizes guest data and makes it easy to create personalized, targeted email campaigns. It centralizes guest information from multiple sources, allowing our team to efficiently create personalized, targeted email campaigns that enhance guest engagement and loyalty.
United Arab Emirates
United Arab Emirates
General Manager
X-Large Hotel
10
Great collaboration
General Manager from 200 to 499 room Branded Hotel in
Verified
2 days ago
10
Extremely positive management and excellent support
Deputy General Manager from 200 to 499 room Branded Hotel in Abu Dhabi (United Arab Emirates)
Verified
2 days ago
We have been partnering with dailypoint since 2022/3, and the experience has been extremely positive. As our CRM and Loyalty platform, dailypoint has supported us throughout our digital transformation journey, constantly adding valuable enhancements that help us serve our guests better. Their team is highly conscientious, providing excellen...
United Arab Emirates
United Arab Emirates
Deputy General Manager
X-Large Hotel
9
Great system solutions and professional support!
Director of Revenue Management from 100 to 199 room City Center Hotel in Cologne (Germany)
Verified
3 days ago
We took on DailyPoint as Hotel CRM and Email Marketing tool and I am very happy about the variety of solutions the company provides AND especially the professional and personal support and guidance during the set-up process. Easy to understand online help is also available and provides a full-service experience for us and our high end custo...
Germany
Germany
Director of Revenue Management
Large Hotel
10
Customer feedback!
DIRECTEUR HOTEL from 75-99 room Boutique in Les Houches (France)
Verified
4 days ago
I mainly use customer feedback reports. I find the cardex to be very comprehensive and well-designed. The graphs are also a useful tool for quick reading. I mainly use customer feedback reports. I find the cardex to be very comprehensive and well-designed. The graphs are also a useful tool for quick and clear reading.
France
France
DIRECTEUR HOTEL
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
dailypoint is a Customer Relationship Management System, that collects relevant guest data from different sources and connects the dots to create an accurate profile of each of your guests. With 14 modules and the dailypoint Marketplace with over 100 partners, it offers a great platform for Central Data Management.
Showing all answers to: "What does this product or service do well?"
dailypoint is a Customer Relationship Management System, that collects relevant guest data from different sources and connects the dots to create an accurate profile of each of your guests. With 14 modules and the dailypoint Marketplace with over 100 partners, it offers a great platform for Central Data Management.
Great CRM/CDP platform integrated within the most used tech stack in the Hospitality industry. Seamless integration with Customer Alliance for sending out surveys, retrieving data and automating responses within the reviews portals.
dailypoint offers a powerful CRM with a Central Guest Profile that unifies data from all guest touchpoints into one clear, complete record. This 360° view enables personalized communication and tailored offers—and provides a strong foundation for adding value through incert’s loyalty systems and eCommerce solutions for voucher sales & rewards.
dailypoint is much more than a CRM system or newsletter software for the hospitality industry. With it's focus on data quality and cleansing dailypoint understands that the best software is only as good as the input the user provides.
dailypoint has one of the most advanced data cleaning engine. When using guest data, it's not just about the shiny front features, what is most important is about what's under the hood. dailypoint is a stable, solid and scalable Data Management system with impressive capabilities when it comes to 360 degrees understanding of the guest and loyalty.
Question:
What differentiates this product or service from the competition?
Answer:
With the central data management, daylypoint helps hotels leveraging their data and making educated and smart business decisions, as well as tailoring the offers individually to each customer and ultimately increasing revenues. A passion for their work and a smoothly operating system makes dailypoint a great partner for us at hotelkit.
Showing all answers to: "What differentiates this product or service from the competition?"
With the central data management, daylypoint helps hotels leveraging their data and making educated and smart business decisions, as well as tailoring the offers individually to each customer and ultimately increasing revenues.
A passion for their work and a smoothly operating system makes dailypoint a great partner for us at hotelkit.
Easy to use, set up and a great team in supporting integration. Quick setup for the Customer Alliance reviews and surveys. Any topic is resolved in a few hours, and our technical team has been working since years with them with no issue.
Several dailypoint customers have integrated incert eCommerce and loyalty solutions to enhance their upselling strategies. By combining centralized guest data with targeted voucher offers and loyalty rewards, these hotels create personalized opportunities that drive additional revenue and improve the overall guest experience.
dailypoint is very strong when it comes to integrating into already existing system like PMS, POS, newsletter system etc.. For the hotelier this means that the data needed, to better understand their customers, is being analyzed and used in one central system. This increases the impact of marketing campaigns and the quality of decision making.
dailypoint CRM as well as the Marketplace is different from other players in its own categories because of the wealth of experience that the whole team has. Not just a software, it is true success that the team is supporting each hotel with. A great tool for sophisticated needs. When it comes to loyalty, dailypoint has a solid reputation as it supports some of the strongest brands. And when it comes to upselling, the smooth integration with Oaky makes it a leader in its category.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
dailypoint is a great solution to collect valuable data about your guests and use this to offer even better service to them and increase overall guest satisfaction and ultimately, your business success.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
dailypoint is a great solution to collect valuable data about your guests and use this to offer even better service to them and increase overall guest satisfaction and ultimately, your business success.
Using a CRM/CDP platform with a lot of experience is always a great option nowadays, as the data and insight you can gather are tremendously important for your daily business in the hotel industry. Definitely a system to have in your hotel!
Several dailypoint customers have integrated incert eCommerce and loyalty solutions to boost upselling. This combination is perfect for stable performance and deep integration of incert systems into a leading hotel CRM, enabling targeted offers and a seamless guest experience.
Make sure you invest enough time setting up the system and taking the onboarding process serious. This is the best way to ensure high data quality and strong results in the long run. By doing this you also make use of all the data you have already assembled over the last years.
My advice to any hotelier considering this product is to sit down with a member of their team and assess if your sophisticated needs can be answered by their great solution. My bet is that they certainly will. And, if you want to generate extra revenue while enhancing the guest experience, don't miss the great integration with Oaky ;)
Recommended by
Marius Donhauser
Founder & CEO
@
hotelkit
Luca Albano
Director of Sales & Partnerships
@
Customer Alliance
Thomas Hochreiter
Partner Manager
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incert
Moritz von Petersdorff-Campen
Founder
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SuitePad GmbH
Clement Denarie
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Oaky
Marius Donhauser
Founder & CEO
@
hotelkit
Luca Albano
Director of Sales & Partnerships
@
Customer Alliance
Thomas Hochreiter
Partner Manager
@
incert
Moritz von Petersdorff-Campen
Founder
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SuitePad GmbH
Clement Denarie
Director of Strategic Partnerships and Alliances
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Oaky
Maria Santoro
Partner Manager
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SIHOT
Günther Pöllabauer
Managing Director
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Benjamin Devisme
Co founder
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Matthieu Dutter
Vice President Product
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Stefan Bezold
Executive Sales Director DACH & CEE
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Anne Volke
Director Marketing
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arcona Management GmbH | arcona Hotels & Resorts
Cihan Sumerkent
Oracle PMS Support and Training Speicalist
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Claire Phua
Product and Operations Lead
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Yumiko Pagnoux
Partner Associate
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Sina Niedermaier
Co-Founder
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Sophia-Maria Anker
Sales Manager
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Philipp Ingenillem
Shareholder & CSO
@
Online Birds GmbH
Roger El Khoury
CEO
@
NEORCHA
Beste YILMAZ
Solution Manager
@
PROTEL AS
Julia Schroeder
Head of Sales & Marketing
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Maureen Traeger
Partner Success Manager
@
straiv GmbH
Michael Lemke
Sales & Marketing Hospitality Consultant
@
Diribrand
Werner Meyer
VP Partnerships
@
Busy Rooms
Thomas Hiley
Chief Product Officer
@
D-EDGE
Pascal Schubert
VP Business Dev Europe & N. America
@
D-EDGE
Jessica Samson
Onboarding CDM Team Leader
@
D-Edge Hospitality Solutions
Ylenia Scavezzon
Sales Manager
@
D-EDGE
Swann Couston Dit Renne
Business Developer
@
D-EDGE
Swann Couston Dit Renne
Business Developer
@
D-EDGE
Norman Weyer
Account Manager
@
D-Edge
Are you a consultant or vendor that recommends dailypoint™?
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News
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The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations
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dailypoint™ receives Oracle Hospitality Integrations Platform (OHIP) certification
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ACCOR Increases its Stake in dailypoint
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dailypoint™ appoints Linda Vallner as Chief Operating Officer
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Support
Verified Support
dailypoint™ has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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