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dailypoint™ 360° – Central Data Management
4.3 (194 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Moritz, Clement, Maria + 25 more experts recommend dailypoint™
Read Recommendationsdailypoint™ 360° – Central Data Management
Ranked 3 (out of 68) in Hotel CRM & Email Marketing
2025 Finalist
HotelTechAwards
Hoteliers voted dailypoint™ as the #3 Hotel CRM & Email Marketing provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.
88% recommended by 137 hotels
Deutsche Hospitality, Rotana, Leading Hotels of the World & 134 others
Bell - AI powered product analyst
I analyzed all of dailypoint™’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Dailypoint for its comprehensive data centralization and enrichment features, which enable tailored marketing campaigns and improved guest engagement. The ability to create targeted marketing campaigns and manage loyalty programs through its centralized guest profiles helps hotels increase revenue and guest satisfaction. However, some users find the interface outdated and the onboarding process can be cumbersome, indicating areas for potential improvement in user experience and setup time.
Deutsche Hospitality, Rotana, Leading Hotels of the World & 134 others
Read their reviewsPartners say
Industry experts recommend Dailypoint for its robust AI-based data centralization and cleansing capabilities, extensive integration options, and unique features like the flexible loyalty module and comprehensive guest profiles. Dailypoint's advanced data laundry system ensures high data quality, and its open API allows seamless connections with various systems, creating unmatched data integrity and providing holistic guest insights essential for personalized marketing and enhanced guest experiences.
Moritz, Clement, Maria and 25 others
Read their recommendationsWhat Types of Hotels dailypoint™ is Popular For
Size
1 | X-Small (1-9 room)
9 | Small (10-24 room)
65 | Mid-Sized (25-74 room)
97 | Large (75-199 room)
36 | X-Large (200+ room)
Country
89 | Germany
43 | Switzerland
29 | Austria
19 | France
5 | Maldives
4 | Cyprus
3 | Iraq
2 | Belgium
2 | Bahrain
2 | United Arab Emirates
1 | United States of America
1 | Greece
1 | Saudi Arabia
1 | Portugal
1 | Hungary
1 | Oman
1 | Thailand
1 | Egypt
1 | Sweden
Type
128 | Luxury Hotels
89 | Boutiques
89 | Resorts
59 | Airport/Conference Hotels
55 | Bed & Breakfast & Inns
52 | City Center Hotels
51 | Branded Hotels
31 | Limited Service & Budget Hotels
15 | Hostels
12 | Extended Stay & Serviced Apartments
8 | Vacation Rentals & Villas
5 | Casinos
1 | Motels
1 | RV Parks & Campgrounds
Region
190 | Europe
8 | Asia Pacific
8 | Middle East
1 | North America
Category
194 | Hotel CRM & Email Marketing
69 | Loyalty Programs for Independents
Didn’t find what you were looking for?
What is dailypoint™?
Founded in 2005 | Headquarters in München (Germany) | 45 employees
dailypoint™ 360° – Central Data Management is a comprehensive Data Management and CRM platform tailored for the hospitality industry. It centralizes guest data from multiple sources into a unified profile, leveraging AI to process this information through 350 detailed steps to create a Golden Record—a reliable and comprehensive guest profile. The platform seamlessly integrates with hotel property management systems (PMS) and other applications, facilitating automated operations and enhanced guest experiences.
Valuable features include deep analytics, personalized marketing tools, and effective segmentation, which collectively boost revenue and operational efficiency. Its advanced data cleansing capabilities ensure high-quality data, while the open API allows seamless connectivity with various systems, ensuring unmatched data integrity. With modules like Data Laundry, Campaign Manager, and Privacy Dashboard for GDPR compliance, dailypoint™ offers robust solutions for data-driven marketing, guest loyalty enhancement, and operational excellence—making it an essential tool for modern hospitality businesses aiming to improve guest satisfaction and streamline operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of dailypoint™ products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
dailypoint™ Reviews Analyzed: 89
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
dailypoint™ Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by dailypoint™
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Dailypoint™'s Provided Description:
"dailypoint™ is the leading Data Management and CRM platform for the hospitality industry, offering a sophisticated solution that aggregates data from various sources into a unified Central Guest Profile. Utilizing AI, it processes data through 350 steps to create the Golden Record, a central guest information repository for personalized service. This cloud-based SaaS solution comprises 16 modules and is supported by the dailypoint™ Marketplace with over 200 partners, aiming to enhance the customer journey and improve operational efficiency across hotel departments. It includes a Privacy Dashboard for GDPR compliance, highlighting its commitment to data protection. Headquartered in Munich, Germany, and with offices in the UAE and the US, dailypoint’s global presence is bolstered by a network of sales and distribution partners dailypoint is the #realCRM to manage Guest Data in one Central Profile. Included Apps: - Data Laundry - Profile Engine - Booking Manager - Campaign Manager (CRM) - Website Connect - Privacy Dashboard (GDPR handling) - Voucher System - Loyalty Program - Online Reputation Management (ORM) - Smart WiFi - Event Calendar - Guest Information System - Business Intelligence (reports) - Basic Sales - Smart Lists - API"
FAQs
Capabilities
Data Migration
Data Migration
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS. The migration service includes guest profiles and reservations
all modules - an overview
all modules - an overview
dailypoint™ is a Central Data Management solution consisting of 16 modules, following a platform approach. This means you can select the modules that meet your needs and the solution can grow with you over time.
Booking Manager
Booking Manager
Assisting hoteliers throughout the entire inquiry & booking process. Attractive guest correspondence providing relevant information.
Central Guest Profile
Central Guest Profile
The Golden Record: one central & consolidated Guest Profile enriched with interests that feeds all connected systems.
Online Reputation Management
Online Reputation Management
The dailypoint Questionnaire System combines a complete Online Reputation Management (ORM) tool with a professional form builder.
Data Security - Privacy Dashboard
Data Security - Privacy Dashboard
A wide range of pre-defined guest and data quality reports help you to read and interpret your data properly.
Basic Sales
Basic Sales
Manage your hotels sales activities with the integrated Basic Sales module.
Campaign Manager (CRM)
Campaign Manager (CRM)
Manage different channels and all guest communications centrally within one system. Communication rules. Newsletters, text messages, push messages, offers, booking confirmations, any automation like pre- and post-stay messages.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
dailypoint Data Laundry
Hotel CRM & Email Marketing
The dailypoint Data Laundry consolidates and cleans data in 350 steps to create one central guest profile used for all integrated systems.
dailypoint Privacy Dashboard
Hotel CRM & Email Marketing
With the integrated central Privacy Dashboard you can manage all technically relevant GDPR processes, such as deletion requests.
dailypoint Campaign Manager
Hotel CRM & Email Marketing
Send the right people the right information at the right time. From newsletters to text messages, push messages, offers, booking confirmations or any automations like pre- & post-stay messages, manage it all in one system.
Voucher System
Hotel CRM & Email Marketing
A great tool for your cross and upselling and to enhance your direct booking strategy.
dailypoint Online Reputation Management
Guest Survey Software
dailypoint™ Questionnaire System combines an Online Reputation Management (ORM) tool with a professional form builder. Responsive and adaptable. Data exchange with TripAdvisor, HolidayCheck or Google
dailypoint Basic Sales
Hotel Management Software
Basic Sales offers: intelligent Sales & Account Management, communication tracking, task & activity management and more.
dailypoint Booking Manager
Hotel CRM & Email Marketing
A system that assists hotels throughout the entire inquiry & booking process. Makes guest correspondence much more attractive.
Data Migration
Hotel Management Software
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS - including guest data and reservations.
dailypoint™ Reviews Summary
Ease of Use
4.2/5
Customer Support
4.5/5
ROI
4.2/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, dailypoint™ 360° – Central Data Management is the #2 most trending product in the Hotel CRM & Email Marketing category (out of 68) and the #68 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moredailypoint™ has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted dailypoint™ as the #3 Hotel CRM & Email Marketing provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
dailypoint™ Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Dailypoint™ Case Studies
How to Increase Revenue and Boost CRM as a Boutique Hotel
Ennetbuergen (Switzerland)
Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
Zurich (Switzerland)
The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations
Bad Ragaz (Switzerland)
Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.
Al Matar (Egypt)
Digital guest communication and service
Bad Ragaz (Switzerland)
How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List
Munich (Germany)
How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains
Munich (Germany)
References
"dailypoint convinces with easy handling. We can manage all guest communications - It works simply, directly and professionally. Now the system has also been tested in a crisis and I can say that it has made things a lot easier."
Kristina Türcke & Stefanie Küttner
Hotel Manager @
Best Western Plus Hotel Willingen
"With dailypoints Website Connect we created our own Direct Booker Club - and with this we were not only able to stop the trend towards the OTAs, we fight back and generate more and more direct bookings on our Website."
Heiko Buchta
General Manager @
Platzl Hotel
Featured Customers
More Products by dailypoint™
Hotelier Rating
Looking for specific info?
10
great tool for hotel marketing
owner_operator from 50-74 room Airport/Conference Hotel in Bad Kleinkirchheim (Austria)
Verified
1 months ago
depth of analysis - stable running - great support ... developed by hoteliers who know the industary... very good technology back end
Austria
Austria
owner_operator
Mid-Sized Hotel
9
Feedback
Sales and Marketing Manager from 100 to 199 room Branded Hotel in Heidelberg (Germany)
Verified
2 months ago
Einfache Handhabung des E-Mailing-Systems . Eine sehr sympathische und persönliche Vorstellung unserer neuen Account Managerin, Caroline Maninger. Vielen Dank dafür!
Germany
Germany
Sales and Marketing Manager
Large Hotel
10
Dailypoint CRM - A Solid CRM Platform
Business Applications Manager from 200 to 499 room City Center Hotel in بغداد (Iraq)
Verified
7 months ago
Reachability: The #DataLaundry engine has helped us run #analytics on the data tapped from the various integrated connectors and define targeted #campaign offers based on our guests' preferences and behaviors.
Iraq
Iraq
Business Applications Manager
X-Large Hotel
9
Good tool and great support
Project & Application Specialist from 100 to 199 room Bed & Breakfast & Inn in Zurich (Switzerland)
Verified
7 months ago
The account manager and support are very good. Easy creation of target groups and sending of newsletters. The booking manager makes the work of the reservation team easier.
Switzerland
Switzerland
Project & Application Specialist
Large Hotel
8
Very good!
Junior CRM Manager from 10 to 24 room Branded Hotel in Seebad Ahlbeck (Germany)
Verified
7 months ago
What I really like about Dailypoint is that it is very clear and you can collect a lot of information about the guest. You can collect all the important information in the guest profile. Dailypoint is characterized above all by its clear user interface and the structured presentation of the guest information. This means that users quickly g...
Germany
Germany
Junior CRM Manager
Small Hotel
10
DP team has been extremely helpful since we started our collaboriation, very responsive and proactive!
Guest Service Director from 100 to 199 room Branded Hotel in Paris (France)
Verified
7 months ago
They wish to help more and more and improve our usage of all possibilities of their system:))) Very usage friendly tools
France
France
Guest Service Director
Large Hotel
9
Extensive program
Marketing Manager from 100 to 199 room Airport/Conference Hotel in Langen (Germany)
Verified
7 months ago
The program offers many possibilities to use the collected data and to approach the guest individually. It brings great added value to enrich the interests of a guest through their behavior.
Germany
Germany
Marketing Manager
Large Hotel
10
Good tool
Marketing from 200 to 499 room City Center Hotel in Karlsruhe (Germany)
Verified
7 months ago
The combination of business intelligence reporting on one hand and the full circle guest communication on the other hand is most useful.
Germany
Germany
Marketing
X-Large Hotel
7
Solid CRM & Loyalty Program
Head of Digitalization & IT from 50-74 room Bed & Breakfast & Inn in Graz (Austria)
Verified
7 months ago
Dailypoint’s ability to segment guests and create targeted marketing campaigns has increased the efficiency of our communication strategies. The centralized data platform allows us to consolidate guest information effectively, providing a single source of truth for our teams. Loyalty is implemented with a third-party product.
Austria
Austria
Head of Digitalization & IT
Mid-Sized Hotel
9
Great first impression, great implementation
Director of Sales & Marketing from 100 to 199 room City Center Hotel in Cologne (Germany)
Verified
7 months ago
We are half way through our implementation process and I must say I am very impressed with how professional and timely Dailypoint works. We are not left alone and Nicole is with us all the way. Hopefully the support will continue once Dailypoint is up and running.
Germany
Germany
Director of Sales & Marketing
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
dailypoint is much more than a CRM system or newsletter software for the hospitality industry. With it's focus on data quality and cleansing dailypoint understands that the best software is only as good as the input the user provides.
Showing all answers to: "What does this product or service do well?"
dailypoint is much more than a CRM system or newsletter software for the hospitality industry. With it's focus on data quality and cleansing dailypoint understands that the best software is only as good as the input the user provides.
dailypoint has one of the most advanced data cleaning engine. When using guest data, it's not just about the shiny front features, what is most important is about what's under the hood. dailypoint is a stable, solid and scalable Data Management system with impressive capabilities when it comes to 360 degrees understanding of the guest and loyalty.
dailypoint offers an advanced Central Data Management platform which centralizes the guest data from all major sources of the hotel, as the PMS, POS, website and newsletter. It allows to create a unified database of guest profiles to feed communication campaigns and loyalty actions, with the aim of maximizing the customization of the whole guest experience.
Dailypoint provides hotels with a central profile that centrally stores all guest data the hotels owns in one spot. Integration partners offering additional software services are then connected and use the same guest data – as single source-of-truth. Overtime more and more knowledge about the guest is being stored, for example his preferences when it comes to spa treatments. The guests preferences are being recognized, targeted offers can be sent and additional revenue generated. Also Spa reservations are connected to the Central Profile and all stay information is listed in one central place, giving the staff an easy and full overview.
DailyPoint is a CRM for Hotels that focuses on consolidating and structuring hotel guest data into an intuitive platform that enables smart marketing communication and fosters guest loyalty. DailyPoint works worldwide for independent properties and groups.
Question:
What differentiates this product or service from the competition?
Answer:
dailypoint is very strong when it comes to integrating into already existing system like PMS, POS, newsletter system etc.. For the hotelier this means that the data needed, to better understand their customers, is being analyzed and used in one central system. This increases the impact of marketing campaigns and the quality of decision making.
Showing all answers to: "What differentiates this product or service from the competition?"
dailypoint is very strong when it comes to integrating into already existing system like PMS, POS, newsletter system etc.. For the hotelier this means that the data needed, to better understand their customers, is being analyzed and used in one central system. This increases the impact of marketing campaigns and the quality of decision making.
dailypoint CRM as well as the Marketplace is different from other players in its own categories because of the wealth of experience that the whole team has. Not just a software, it is true success that the team is supporting each hotel with. A great tool for sophisticated needs. When it comes to loyalty, dailypoint has a solid reputation as it supports some of the strongest brands. And when it comes to upselling, the smooth integration with Oaky makes it a leader in its category.
dailypoint ensures a high level of data quality, thanks to their advanced data laundry system and their AI-based algorithms. It is a professional modular solution, which allows the hotels to customize the tool according to their needs. The modules also ensure the scalability of the solution over the time, as well as the easy adaptability to the changes in the market.
Dailypoint offers sophisticated data cleansing options. Meaning they dedupe the hotels database, correct data when it is being entered into the system and makes sure there is really only one correct set of data per guest available. As the follow an open API strategy, partners can easily connect with dailypoint. They already have a wide range of integrations catering the needs of demanding hoteliers.
DailyPoint specializes on high-end properties where guest knowledge is gold. They have developed all the advanced features that extremely demanding properties require and make them available to your hotel.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you invest enough time setting up the system and taking the onboarding process serious. This is the best way to ensure high data quality and strong results in the long run. By doing this you also make use of all the data you have already assembled over the last years.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you invest enough time setting up the system and taking the onboarding process serious. This is the best way to ensure high data quality and strong results in the long run. By doing this you also make use of all the data you have already assembled over the last years.
My advice to any hotelier considering this product is to sit down with a member of their team and assess if your sophisticated needs can be answered by their great solution. My bet is that they certainly will. And, if you want to generate extra revenue while enhancing the guest experience, don't miss the great integration with Oaky ;)
dailypoint it is a professional solution which allows to correctly centralize the guest data and generate at the same time extensive guest knowledge. Dailypoint is a great option to consider if you are looking for building a strong relationship with your guests and centralize communication and loyalty operations from a unique advanced tool.
If you need a system that centrally stores all guest data of your hotel dailypoint could be a suitable option for you. Furthermore it brings the advantage of data cleansing options, for example it corrects data when it is being entered into the system.
Make sure you leverage 100% of DailyPoint. For this, it is extremely important for managers to be trained on the tool as well in order to be able to devise the right marketing strategies. DailyPoint support is great so they will guide you step by step.
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Are you a consultant or vendor that recommends dailypoint™?
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News
dailypoint™
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dailypointTM selected as CRM provider for The Leading Hotels of the World
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Embracing Guest Centricity Over Transactions
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Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
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Continuing to grow: dailypoint™ opens office in Dubai
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dailypoint™ with new Oracle Simphony POS integration
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dailypoint™ receives Oracle Hospitality Integrations Platform (OHIP) certification
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ChatGPT and your Property Management System (PMS) migration
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ACCOR Increases its Stake in dailypoint
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dailypoint™ appoints Linda Vallner as Chief Operating Officer
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Support
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dailypoint™ has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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