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Increase your hotel revenue, online bookings and avoid overbookings with real-time, automated 2-way online distribution.
89% recommended by 77 hotels
SmartHOTEL is popular in Netherlands with 31 hoteliers leaving an average rating of 87%.
Bell - AI powered product analyst
I analyzed all of SmartHOTEL’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the efficiency and flexibility that SmartHotels' tools provide. The product excels in offering a fully automated digital booking system, extensive integration capabilities, and quick resolutions for custom feature requests without added costs. The system is user-friendly and highly secure, making it easier for hoteliers to manage availability, rates, and reservations, which improves operational efficiency and customer experience, thereby increasing revenue and reducing costs.
Founded in 2007 | Headquarters in Reeuwijk (Netherlands) | 15 employees
SmartHOTEL (Channel Manager) is a comprehensive channel management system designed to streamline hotel operations by automating digital bookings. Ideal for hoteliers, it offers seamless integration with existing systems to efficiently manage availability, rates, and reservations. Its user-friendly interface and robust security features ensure ease of use and data protection. By minimizing manual workload and reducing errors, the platform boosts operational efficiency, enhances customer satisfaction, and drives revenue growth. Its flexibility and responsiveness to custom feature requests make it an adaptable solution for increasing online bookings and optimizing the guest experience.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SmartHOTEL products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SmartHOTEL's Provided Description:
"Providing freedom to Hoteliers
Your time is precious and should be dedicated to optimising your guest experience.
Avoid overbookings, time-consuming manual channel management, errors and missed opportunities.
Increase your online bookings with the Smarthotel Channel Manager."
This vendor's trending score is rising, SmartHOTEL (Channel Manager) is the #31 most trending product in the Channel Managers category (out of 146) and the #956 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Always on the end of the phone, and super helpful and friendly . We have had so many random questions and queries over the 10 years we have worked with SmartHotels and they have all been answered quickly and efficiently. Great team and highly recommended.
What do you dislike or think could be improved?
I wouldn't have anything to add here. I wouldn't make any suggestions for changes. I wouldn't have anything to add here. I wouldn't make any suggestions for changes.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Always on the end of the phone, and super helpful and friendly . We have had so many random questions and queries over the 10 years we have worked with SmartHotels and they have all been answered quickly and efficiently. Great team and highly recommended.
Very clear, very well-arranged, the online availability can be seen immediately, we now have no transfers, accessible everywhere, easy to add texts and comments. Speed could be a little better sometimes.
What do you dislike or think could be improved?
Speed could sometimes be a bit better, but a lot of work has already been done on that, the updates are also very good.
4.0
Very Good
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
Very clear, very well-arranged, the online availability can be seen immediately, we now have no transfers, accessible everywhere, easy to add texts and comments. Speed could be a little better sometimes.
• clear and easy to use. • good link with our reservation and revenue system for optimal returns. • good service from support.
What do you dislike or think could be improved?
Closing a date is fast. When the date has availability again, you also open quickly, but you have to go through all the rates to fill in the restrictions again. It would be nice if the restrictions for that date are remembered at the back so that they are also displayed immediately when reopening.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
N/A
Implementation
5.0/5
• clear and easy to use. • good link with our reservation and revenue system for optimal returns. • good service from support.
the user-friendly concept works easily and the overview can be seen at a glance. It is well secured and the support is an excellently executed help.
What do you dislike or think could be improved?
We work with it every day and have few points for improvement. Wouldn't be able to name a negative easily compared to hoteliers .com we are much better off the switch was worth it
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
the user-friendly concept works easily and the overview can be seen at a glance. It is well secured and the support is an excellently executed help.
Smarthotel has great integration with our PMS system and works very fast.
Integration and channel set up processes are not complicated and easy to learn.
Reservation deliveries from OTA's and PMS updates(inventory,rate etc) are always processed quickly.
by
Gurur Tunca
(Protel A.S)
on October 26, 2025
Showing all answers to:
"What does this product or service do well?"
Gurur Tunca
Support and Training Specialist
@
Protel A.S
November 3, 2021,
Gurur Tunca
regularly uses
SmartHOTEL
Smarthotel has great integration with our PMS system and works very fast.
Integration and channel set up processes are not complicated and easy to learn.
Reservation deliveries from OTA's and PMS updates(inventory,rate etc) are always processed quickly.
Geert Dijkstra
Account Manager
@
123boeken
November 9, 2020,
Geert Dijkstra
has tried
SmartHOTEL
SmartHotel is a very steady channelmanager. We experience not much technical problems in the API connection and that is nice. They deliver excellent customer suppport and that is important if their are problems.
Deborah McGee
Director Business Development
@
HotelREZ Hotels and Resorts
November 9, 2020,
Deborah McGee
heard from clients about
SmartHOTEL
Both of our companies share the same philosophies around excellent support and customer service and maintain a consultative approach to our clients , both new and existing and have enjoyed a strong and supportive business relationship now for several years
Chen Arets
General Manager
@
Freetime Hospitality
November 9, 2020,
Chen Arets
regularly uses
SmartHOTEL
Personal contact, support and a great partner. Very reliable partner in terms of solutions. Channelmanager product is up to date and they keep improving. You don't get a no for answer, wil always look into solutions
Ivan Smit
Online interface Support
@
Innconcepts
November 6, 2020,
Ivan Smit
regularly uses
SmartHOTEL
Connecting Fidelio/Oracle Suite8 to the channels most clients require
the connectivity via the Suite8 Online interface allows for very flexible data exchange with various differently switched channels.
Edwin Leenheer
Director of Operations
@
RevControl
September 23, 2020,
Edwin Leenheer
occassionaly uses
SmartHOTEL
The team at Smarthotel is pro-active and pleasant to work with.
The support we get is alway quick and geared towards a swift solution.
The channel manager platform itself is easy to use, and straightforward to set up.
Niall Lenihan
Partnerships Manager
@
Net Affinity
December 17, 2019,
Niall Lenihan
has tried
SmartHOTEL
Smart Hotel provide a fantastic Channel Manager solution to hotels. We work with them closely over a number of different types of properties and there functionality and flexibility is wonderful. The on boarding and integration process is very easy.
Subramanian P
SVP, Head of Integration
@
IDS Next Business solutions P LTD
December 11, 2019,
Subramanian P
heard from clients about
SmartHOTEL
Smart hotel channel connect supports Availability, Rate and Inventory functionality, with Booking sync . The connection follows industry standards and quite stable. Activation is pretty simple and with adequate tech support,
Question:
What differentiates this product or service from the competition?
Answer:
We have business partnership with Smarthotel for more than 5 years and their support team is always ready to answer when you need help.
User interface is not complicated at all.
Has great integration with PMS.
by
Gurur Tunca
(Protel A.S)
on October 26, 2025
Showing all answers to:
"What differentiates this product or service from the competition?"
Gurur Tunca
Support and Training Specialist
@
Protel A.S
November 3, 2021,
Gurur Tunca
regularly uses
SmartHOTEL
We have business partnership with Smarthotel for more than 5 years and their support team is always ready to answer when you need help.
User interface is not complicated at all.
Has great integration with PMS.
Geert Dijkstra
Account Manager
@
123boeken
November 9, 2020,
Geert Dijkstra
has tried
SmartHOTEL
Smarthotel has an excellent customer support and that is very important for us if there are issues in the connection. The people are nice and always think in solutions not in problems. Our customers are also happy with the channelmanager.
Deborah McGee
Director Business Development
@
HotelREZ Hotels and Resorts
November 9, 2020,
Deborah McGee
heard from clients about
SmartHOTEL
We are both smaller companies and are thus very much hands on with all our clients and maintain great communication at all times to both retain existing clients as well as attract new customers worldwide
Chen Arets
General Manager
@
Freetime Hospitality
November 9, 2020,
Chen Arets
regularly uses
SmartHOTEL
Smarthotel is very flexible, in every part of the company. From support, sales, and management. Nothing is too much and it's a company with 100% hospitality in mind. It's a personal approach if you compare it with the competition.
Ivan Smit
Online interface Support
@
Innconcepts
November 6, 2020,
Ivan Smit
regularly uses
SmartHOTEL
That we can supply the customers with a fully vertical connectivity support - PMS->interface->channel manager->channels
and we can therefore also directly check error messages that may occur to repair possible problems before they cause other difficulties
Edwin Leenheer
Director of Operations
@
RevControl
September 23, 2020,
Edwin Leenheer
occassionaly uses
SmartHOTEL
Easy to set up the connection.
Reliability of the connection.
Excellent support team.
They are an Oracle Certfied Partner which enables us to connect 2 way to Oracle Opera PMS and Oracle Fidelio Suite 8.
Niall Lenihan
Partnerships Manager
@
Net Affinity
December 17, 2019,
Niall Lenihan
has tried
SmartHOTEL
Smart Hotel provide a fantastic Channel Manager solution to hotels. We work with them closely over a number of different types of properties and there functionality and flexibility is wonderful. The on boarding and integration process is very easy which has been consistent feedback from our mutual clients.
Subramanian P
SVP, Head of Integration
@
IDS Next Business solutions P LTD
December 11, 2019,
Subramanian P
heard from clients about
SmartHOTEL
Standard Channel managers, provide OTA and GDS connect, however Smart hotel channel connect provides connection to Opera Central Reservation system (ORS) , besides standard OTA and GDS connects, which is a big plus.
Provides great connectivity to major PMS and CRS providers.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you are looking for a system with simple UI and easily reachable customer service you may definitely go with Smarthotel. If you have worries about complicated systems, you may be sure that Smarthotel is not one of them.
by
Gurur Tunca
(Protel A.S)
on October 26, 2025
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Gurur Tunca
Support and Training Specialist
@
Protel A.S
November 3, 2021,
Gurur Tunca
regularly uses
SmartHOTEL
If you are looking for a system with simple UI and easily reachable customer service you may definitely go with Smarthotel. If you have worries about complicated systems, you may be sure that Smarthotel is not one of them.
Geert Dijkstra
Account Manager
@
123boeken
November 9, 2020,
Geert Dijkstra
has tried
SmartHOTEL
I hope that they are adding more channels like airbnb, homeaway, fewo- direct, traum ferienwohnungen, home to go etc in the future. We have a lot of customers who advertise on vacation rental portals and don't use the hotel portals.
Deborah McGee
Director Business Development
@
HotelREZ Hotels and Resorts
November 9, 2020,
Deborah McGee
heard from clients about
SmartHOTEL
When looking for a channel manager solution as well as GDS connectivity for your property, then the partnership between Smart Hotel and HotelREZ is a perfect combination for you to be able to manage rates and availability to this important channel
Chen Arets
General Manager
@
Freetime Hospitality
November 9, 2020,
Chen Arets
regularly uses
SmartHOTEL
Channelmanagers are basically all the same, Smarthotel differs in terms of support and personal attention. So if you are looking for a channelmanager with real accountmanagement and personal attention, this is the partner.
Ivan Smit
Online interface Support
@
Innconcepts
November 6, 2020,
Ivan Smit
regularly uses
SmartHOTEL
Make sure that the support has access to the Smarthotel extranet so that they can also help with the configuration and support of the interface setup for rates and roomtypes, making the vertical support possible
Edwin Leenheer
Director of Operations
@
RevControl
September 23, 2020,
Edwin Leenheer
occassionaly uses
SmartHOTEL
When looking for a channel manager to connect with your Oracle PMS, take Smarthotel as their support is second to none.
They also power the MyFidelio channel manager, which is another sign of good quality.
Niall Lenihan
Partnerships Manager
@
Net Affinity
December 17, 2019,
Niall Lenihan
has tried
SmartHOTEL
We work with them closely over a number of different types of properties and there functionality and flexibility is wonderful. The on boarding and integration process is very easy which has been consistent feedback from our mutual clients.
Subramanian P
SVP, Head of Integration
@
IDS Next Business solutions P LTD
December 11, 2019,
Subramanian P
heard from clients about
SmartHOTEL
Quite a Stable connect, Covers all Standard functionalities, Easy to use dashboard and covers popular OTA and GDS. Since Smart hotel works with Various CRS and PMS suppliers, chain hotels might benefit , if they have more than PMS in their eco system
+ 5
recommend
Recommended by
Gurur Tunca
Support and Training Specialist
@
Protel A.S
Geert Dijkstra
Account Manager
@
123boeken
Deborah McGee
Director Business Development
@
HotelREZ Hotels and Resorts
Chen Arets
General Manager
@
Freetime Hospitality
Ivan Smit
Online interface Support
@
Innconcepts
Gurur Tunca
Support and Training Specialist
@
Protel A.S
Geert Dijkstra
Account Manager
@
123boeken
Deborah McGee
Director Business Development
@
HotelREZ Hotels and Resorts
Chen Arets
General Manager
@
Freetime Hospitality
Ivan Smit
Online interface Support
@
Innconcepts
Edwin Leenheer
Director of Operations
@
RevControl
Niall Lenihan
Partnerships Manager
@
Net Affinity
Subramanian P
SVP, Head of Integration
@
IDS Next Business solutions P LTD
SmartHOTEL has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.