Villa Varosh perfectly balances efficiency and guest experience with SiteMinder’s platform

REVENUE MANAGEMENT

Nestled in the heart of Ohrid’s Old Town and surrounded by historic Macedonian churches, Villa Varosh seamlessly blends tradition with modern comfort. This newly renovated apart-hotel offers guests the perfect balance of vibrant local experiences and serene relaxation. Ideally located, Villa Varosh offers easy access to cultural landmarks, dining, and beaches while providing a peaceful retreat. The property features eight uniquely designed apartments, most with spacious balconies overlooking Ohrid Lake and the Old Town. Each apartment includes premium amenities such as air conditioning, heating, luxurious beds, complimentary Wi-Fi, private bathrooms, and in-room tea and coffee facilities. Whether guests are visiting for a short getaway or an extended stay, Villa Varosh ensures a rejuvenating and memorable experience.

Why it matters: To deliver an exceptional guest experience and optimise daily operations.

Villa Varosh relies on SiteMinder’s innovative platform for distribution, bookings, guest engagement, and website management.

Top 3 Core Objectives: Villa Varosh aims to adapt to demand and focus more on creating a personalised experience for guests.

Eliminate manual platform updates: Centralise all channel amenities, images and rates in one place.
Enhance metasearch visibility: Leverage metasearch to increase direct bookings and reducing reliance on third-party OTA's.
Seamless guest communication: Connect with guest via email and sms automation.

Innovators Mentioned

Villa Varosh

SiteMinder

Slavica Burnazovska

Owner

Villa Varosh

"Guest Engagement has been invaluable. The automation options have streamlined communication, allowing us to efficiently connect with guests via email and SMS. This ensures we cater to guests in their preferred manner."

Slavica Burnazovska

Owner

👍 Owner Slavica Burnazovska said that another integral part of Villa Varosh’s success is Guest Engagement:

"Guest Engagement has been invaluable. The automation options have streamlined communication, allowing us to efficiently connect with guests via email and SMS. This ensures we cater to guests in their preferred manner."

⚖️ The selection process: During their research process, Slavica Burnazovska evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Owner Slavica Burnazovska said, about their decision: "We have been using Demand Plus since we began with SiteMinder, as it has significantly increased our exposure on platforms like Google, TripAdvisor, and Trivago. This enhanced visibility has resulted in a substantial increase in direct bookings, reducing our reliance on third-party OTA’s."

📈 The results: Thanks to SiteMinder platform ease of use and automation capabilities. Villa Varosh has transformed its workflow, allowing the team to dedicate more focus to crafting personalised, world-class guest experiences.

Villa Varosh has significantly increased their exposure on platforms like Google, TripAdvisor, and Trivago. This enhanced visibility has resulted in a substantial increase in direct bookings and reducing reliance on third-party OTA’s.
The guest engagement automation options have revolutionised communication, enabling seamless and effective connections with guests via email and SMS.
SiteMinder’s Channel Manager offers extensive customisation and has revolutionised Villa Varrosh’s operations, driving enhanced performance and seamless coordination.

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