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REVENUE MANAGEMENT

Great Wolf Lodge maximizes efficiency amid strategy change

Verified case study Hotel Tech Report has reached out to hoteliers at Great Wolf Lodge to verify this case study.
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Discover how waterpark resort leader, Great Wolf Lodge, reshaped their revenue management strategy to optimize total profitability and drive occupancy.
Why it matters: Great Wolf Lodge, a leading family-oriented resort brand, sought to enhance its revenue management strategy by moving beyond traditional approaches and maximizing profitability.

  • While the team had automated pricing in place, the lack of access to sources of actionable information like web shopping data, made forecasting and pricing strategies challenging.

Top 3 Core Objectives: Great Wolf Lodge aimed to leverage an Open Pricing philosophy and data-driven insights to optimize pricing strategies and maximize total resort profitability, with a focus on increasing occupancy and ancillary revenue.

  • Improve forecasting accuracy: Overcome limitations of the previous RMS and leverage web shopping data for more accurate demand predictions.

  • Optimize pricing strategies: Implement a more dynamic pricing approach that considers both room rates and ancillary revenue opportunities.

  • Streamline revenue management processes: Reduce manual adjustments and empower revenue managers with data-driven insights.

Duetto

Cloud-based revenue management solutions without limits

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Innovators Mentioned

Great Wolf Lodge
Duetto
AG
Alan Genin
Hotel Tech Report reached out to Alan Genin who verified this case study.

Chief Commercial Officer

Great Wolf Lodge

"We’re spending a lot less time managing and second-guessing the system. It’s allowed us to find answers to tough questions very quickly and then optimize on them."

Alan Genin

Chief Commercial Officer

👍 Chief Commercial Officer Alan Genin said that Duetto's automation has freed up valuable time for revenue managers to focus on strategic analysis and optimization.:

  • "We’re spending a lot less time managing and second-guessing the system. It’s allowed us to find answers to tough questions very quickly and then optimize on them."

⚖️ The selection process: During their research process, Alan Genin evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

  • Chief Commercial Officer Alan Genin said, about their decision: "The combination of Duetto being a true software-as-a-service product, as well as just generally progressive and nimble, enabled us to get the enhancement through quickly. We saw that impact on our business over the summer."

📈 The results: By partnering with us, Great Wolf Lodge successfully transformed its revenue management strategy, driving significant improvements in key performance indicators and achieving its business objectives.

  • Increase in occupancy and RevPAR: By incorporating the marginal spending of different suite types into revenue forecasts, we enabled Great Wolf Lodge to confidently increase occupancy while driving significant RevPAR growth.

  • Data-driven strategy refinement: Utilizing web regrets and denials data allowed the resort brand to gain valuable insights into guest behavior and refine pricing and marketing strategies accordingly to achieve maximum total profitability.

  • Improved operational efficiency: Automation and data-driven insights reduced manual adjustments and empowered revenue managers to focus on proactive strategic initiatives.

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