Art Deco Hotel Montana boosts RevPAR by 33.67% after onboarding Duetto

REVENUE MANAGEMENT

Art Deco Hotel Montana is a 4-star superior boutique hotel in Lucerne, featuring 63 rooms, which span across 16 distinct room categories.

Why it matters: With a diverse demand landscape, fluctuating between peak and low seasons, and a massive price range difference between room categories, choosing the right revenue management tool was essential to remain competitive.

Before Duetto, the team was relying on the best available rate (BAR) to price their rooms. This approach had clear limitations — it was inflexible and required many manual processes which simply couldn’t withstand the hotel's complexity or keep up with market demand.

Top 3 Core Objectives: The hotel’s goal was maximizing RevPAR without sacrificing their premium brand positioning, even amidst strong seasonal price competition.

Optimize for demand: Develop a dynamic pricing strategy to effectively manage rooms across diverse categories and price variations, while accounting for fluctuating demand.
Competitive pricing and profitability: Implement an RMS that allows the hotel to sustain higher rates during low seasons and strategically navigate intense local competition.
Increase operational efficiency: Automate daily revenue management tasks and data gathering to allow for quicker and more efficient decisions.

Innovators Mentioned

Art Deco Hotel Montana - Lucerne, Switzerland

Duetto

Jana Pürzel

Head of Rooms Division & Vice Manager

Art Deco Hotel Montana - Lucerne, Switzerland

"Hoteliers should think how an RMS, such as Duetto, will make work easier for the team and that the resources saved can be used elsewhere, for example, in other digital projects or in something else very important, such as guest contact."

Jana Pürzel

Head of Rooms Division & Vice Manager

👍 Head of Rooms Division & Vice Manager Jana Pürzel said that Hoteliers should seek and prioritize RMS solutions that streamline operations, allowing for greater focus on guest experiences and other strategic initiatives, such as Duetto.:

"Hoteliers should think how an RMS, such as Duetto, will make work easier for the team and that the resources saved can be used elsewhere, for example, in other digital projects or in something else very important, such as guest contact."

⚖️ The selection process: During their research process, Jana Pürzel also researched IDeaS, and ultimately decided Duetto was the best fit for them.

Head of Rooms Division & Vice Manager Jana Pürzel said, about their decision: "We opted for Duetto because it made a modern impression. Even the dashboard back then appealed to us, as did the user customization options. It was not an Excel table at first glance, but important, selected information was visible at a glance. We also had the impression of a dynamic company that is constantly evolving. This impression has now been confirmed over the years."

📈 The results: The hotel achieved significant increases in RevPAR and ADR after implementing Duetto, while streamlining operations.

Increase in RevPAR: The team achieved a 33.67% after onboarding Duetto (YoY 2017-18).
Increase in ADR: The hotel saw a 25.38% increase in ADR over five years (2017 to 2023).
Improved operational efficiency: The team has experienced significant automation in their revenue management processes, allowing for a more strategic approach to pricing and demand management.

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